It’s no secret that people are shopping more and more online. With the convenience of being able to find, compare, buy, return, and get personalized recommendations on any product you can imagine in just a few clicks (among other things), it makes sense that this is where most people turn when they’re looking for something new or want to replace an old favorite. So what does this mean for e-commerce businesses? It means there’s never been a better time than now to invest some serious time into your digital marketing strategy! Here are 10 strategies you should implement today if you want to take advantage of all the opportunities out there:
Strategy #01: Optimize your website for search engines.
If people can’t find your site when they’re searching for the products you sell, you’re going to have a tough time making any sales at all. Make sure your titles, descriptions, and keywords are all optimized so that you show up high in the search results.
Strategy #02: Use social media to drive traffic to your site.
Social media is a great way to reach new customers and build relationships with them. Create profiles for your business on popular platforms like Facebook, Twitter, Instagram, and Pinterest, and share relevant content that will interest your target audience. Be sure to include links back to your whenever possible!
Strategy #03: Use paid advertising.
Paid advertising can be a great way to reach new customers quickly and efficiently. If you have a limited budget, start by targeting your ads towards people who have already visited your website or shown some kind of interest in what you sell.
Strategy #04: Create valuable content for your blog and social media pages.
If you want people to keep coming back to your site, you need to give them something worth returning for. Publish interesting and engaging content on your blog, and share it regularly on social media. This will not only help bring traffic to your site but will also help improve your SEO ranking.
Strategy #05: Offer free shipping on orders over a certain dollar amount.
This is a great way to encourage customers to make bigger purchases on your site – and it’s also an easy way for you to increase profits, as long as you don’t lose money by dropping shipping charges too low. Just be sure that the value of what they’re getting justifies paying more than if they had purchased from another store with lower or free shipping!
Strategy #06: Track all of your marketing efforts through analytics.
Use tools like Google Analytics (or some other program) to track traffic sources so that you know where new leads are coming from. This will help you figure out which strategies are working best for increasing sales online and provide valuable insight into how things could improve even further.
Strategy #07: Use pop-ups and other forms of engagement marketing.
Engagement marketing is a great way to keep customers engaged with your site, and it can be as simple as using pop-ups or other forms of interactive content. Just be sure not to overdo it – you don’t want visitors getting overwhelmed or annoyed and leaving your site altogether!
Strategy #08: Invest in good-quality photography.
If you’re going to sell products online, you need to make sure the photos are high quality. This means taking the time to photograph each product from multiple angles, using good lighting, and making sure the images are properly edited before being uploaded. Customers will definitely notice if the photos are blurry or poorly composed!
Strategy #09: Use customer reviews to your advantage.
Customer reviews are a great way to show off the quality of your products and increase trust with potential buyers. Displaying positive reviews prominently on your site is a good way to encourage people to make a purchase, and you can even use them in your marketing materials (both online and offline) as social proof.
Strategy #10: Make it easy for customers to buy from you.
One of the most important things you can do to boost sales online is to make it easy for customers to buy from you. This means having clear and concise product descriptions, an easy-to-use checkout process, and well-organized menus that make it easy for buyers to find what they’re looking for.
As you can see, many of these strategies are simple to implement and don’t require a lot of time or money. By implementing just one or two e-commerce digital marketing tips from this list, your sales could increase by as much as 20%. Request a free consultation today so we can help you determine which strategy will work best for your business!