Many small businesses owners struggle with the idea of optimizing their website for Internet search. They assume that they don’t have the money to invest in SEO and that it’s just not possible. The truth is, you can do a lot to optimize your website without spending any money at all! In this blog post, we will talk about 10 steps that will help increase your visibility online and get more customers through your doors – for free!
Step One: Do Your Research
The first step is to do your research. What keywords are people searching for that relate to your business? You can use a tool like Google AdWords Keyword Planner to help you find out. Once you know which keywords are relevant, make sure they are included in the titles and content of your website.
Step Two: Use Quality Content
The second step is to use quality content. People are more likely to click on a website that has engaging, well-written content. Make sure you are regularly adding new content to your website, and be sure to optimize it for the keywords you want to target.
Step Three: Add Keywords to Your Website Title Tags
The third step is to add keywords to your website title tags. Title tags are a very important part of optimizing a website for SEO, and they don’t have as much character limit as you might think – there’s no need to be stingy with adding relevant words! Keep it simple but make sure it’s descriptive enough to tell potential visitors what your website is all about.
Step Four: Optimize Your Images with Alt Tags and Descriptions
The fourth step is to optimize the images on your site by optimizing them for search engines using alt tags, descriptions, titles, name of the file, etc. This will not only help you rank higher on search engines, but it will also help the website visitors that are using screen readers.
Step Five: Optimize Your Website’s Page Titles and Meta Descriptions
The fifth step is to optimize your site pages for keywords by optimizing them for page titles and meta descriptions. This can be done in a few minutes from within your WordPress editor. There are also plugins that will do this for you, but I recommend doing it yourself so that your keywords are consistent throughout the site.
Step Six: Create an SEO Friendly Site URL Structure
The sixth step is to create an SEO-friendly website URL structure by using hyphens instead of underscores or spaces in between words. This is good for SEO and it makes your website more user-friendly.
Step Seven: Link to Relevant Pages Within Your Website
The seventh step is to link within your website. It’s important that you keep in mind the value of internal linking when it comes to SEO, but don’t overdo it! Every page on your site should be linked at least once with other relevant pages so they are all accessible to Google and other search engines.
Step Eight: Link Out To Relevant Pages on Other Websites (And Not Just Your Own Site)
The eighth step is to link out within your website, but also link out to relevant pages across the web. This can be done through blog posts or by adding links in your sidebar navigation and footer.
Step Nine: Create and Use High Quality Content Regularly
The ninth step is to create and use high-quality content on a regular basis by adding new posts, images, videos or other forms of media that relate to your business. These will help you rank higher in search engines as well as engage site visitors with fresh content.
Step Ten: Optimize Your Site for Mobile Devices and Other Platforms
The final step is to optimize your site for mobile devices, tablets, or other platforms by ensuring that the content displays properly across all screens, either through responsive design or a different type of layout depending on what platform it’s being viewed from. This will ensure that your site is being seen by as many people as possible, regardless of what device they are using to access the web.
Your website is one of the most important aspects of your business’s digital marketing strategy. When it comes to SEO, you should always optimize for search engine visibility and ranking by following these ten simple steps that we’ve outlined here. We can help with any part or all of this process if needed. Request a quote now to see how our team could be useful for your company today!