The digital marketing industry is constantly changing and evolving, meaning that it can be hard for a small business to stay on top of the latest trends. In order to help you get started, we have put together an overview of 8 digital marketing trends that will impact small businesses in 2022. These are some of the most innovative ways that your company can get ahead of competitors by using new technologies and tools!
Artificial intelligence and machine learning:
These technologies are only going to become more prevalent in the coming years, so small businesses should start preparing for them now. AI can be used to create dynamic customer profiles, target ads more effectively, and even provide recommendations for products or services. Machine learning can help you analyze data in order to find trends and problems, so you can make changes to your digital marketing strategy as needed.
Virtual reality and augmented reality:
While these technologies may not be accessible to every small business right now, they will become more mainstream in the next few years. Virtual reality allows users to experience a different situation or environment without actually being there, while augmented reality enhances real-world surroundings with digital content. These technologies can be used to create immersive marketing experiences that will engage and captivate your audience.
Voice search:
With the increasing popularity of voice assistants such as Siri, Alexa, and Google Home, it’s no surprise that voice search is becoming more popular too. In fact, by 2020 it is estimated that 50% of all searches will be voice searches. This means that your website needs to have a responsive design so it can be easily viewed on any device, including smartphones and tablets.
Minimalist websites:
The days are gone where you need to include every single piece of information about your business on your website in order for users to find it. In fact, too much information can actually be a turnoff for users. A minimalist website design is becoming increasingly popular because it allows users to focus on the most important elements and makes it easy for them to find what they are looking for.
Live video:
Live video is a great way to connect with your audience in a more personal and engaging way. Being able to see your audience allows you to interact with them, answer their questions, and provide a more personal experience that can’t be replicated on other types of platforms or content. Live videos also allow viewers the opportunity to share it with others who might not have seen it otherwise, so they create an added level of virality.
Influencer marketing:
With the popularity of social media influencers, it’s no surprise that this type of marketing strategy is going to continue growing in 2022 and beyond. These “micro-celebrities” have a large following on various platforms such as Instagram or YouTube, so partnering with them can help you establish yourself as a thought leader and gain the trust of your audience.
Video marketing:
Videos have been one of the biggest trends on social media over the past few years, so it’s no surprise that video content is going to continue growing in popularity for small businesses all around the world moving forward. In fact, by 2020 more than 80% of all internet traffic will be video content. This means that you need to start creating videos for your business if you haven’t already!
Content marketing:
Content is still king when it comes to digital marketing, and this isn’t going to change anytime soon. In order to stay ahead of the competition, small businesses need to produce high-quality content that is relevant to their target audience. This content can be in the form of blog posts, articles, infographics, images, or even videos.
Native advertising:
Native advertising is a type of advertising that blends in with the natural environment of the platform it’s appearing on. For example, if you’re reading an article on a website, there might be a short paragraph near the end of the article that is actually an advertisement for a product or service. This type of advertising is becoming more and more popular because it’s less intrusive than other types of advertising, and it allows users to interact with it in a way that feels natural to them.
The future of digital marketing is going to continue changing and evolving at a rapid pace, so it’s important for small businesses who want to stay ahead of the curve and not get left behind by their competition that they start adopting new strategies as soon as possible!
If you have a small business and want to stay ahead of the curve in digital marketing, these trends will provide some helpful insight. It’s 2022, and consumers are spending more time on their phones than they are now as well as using voice search tools like Siri or Google Assistant. Your website should adapt accordingly by having large images and videos embedded throughout your site with clear call-to-actions for downloading an app or making a purchase. We can help make this happen if you need assistance implementing any of these strategies! Request a quote today to learn about how we can take care of all your SEO needs so your company doesn’t fall behind the competition.
