A multi-practice plastic surgeon who has been in LA for over a decade was suffering from the suppressed growth and diminishing ROI. The client engaged Strise to identify the change of hampering areas and recommend marketing strategies to combat the situation.
Strise’s team of marketing consultants conducted a diagnostic study to find the factors affecting the issues. In addition to a full marketing assessment and several interviews and discussions held with the client team. Strise reviewed the past promotional activities, allocated a budget for the same, and ROI. In parallel, we conducted a competitor analysis to identify the competitors’ growth opportunities and best practices.
We found several issues that were hampering the growth. For instance, the number of customers between 20-35 decreased mainly due to the high repetitive brand messages that were not driving them to this surgeon. Also, we found that promotional activities were not appealing enough for the target audience to prefer the brand over competitors.
Based on the study outcomes, Strise worked with the client to create a new Marketing Plan. We targeted potential customers based on their specialty and the need for each of the surgeon’s services. We framed the positioning of the company and its services with the newly derived value proposition. To increase the customers, referrals, and patient engagement, we recommended brand-specific promotional activities and inputs, keeping in mind the client’s budget. Also, we redesigned the sales team structure with the coverage plan to get the maximum output.
We helped implement the recommended strategies and helped the client by training the assistant, designing creative, and monitoring the progress.