The digital marketing industry is constantly changing and evolving, meaning that it can be hard for a small business to stay on top of the
Conversion Rate Optimization Explained
Every business’s website has a unique set of goals. A healthcare website generates leads, an e-commerce store sells products, a blog converts visitors to subscribers.
The sad truth is that many website owners don’t pay as much attention as they should to how well they’re reaching those goals, and many marketers measure success in terms of traffic and rankings instead of conversions.
But these metrics are “vanity metrics”, these look great on paper, and it’s nice to be able to report having a certain number of monthly visitors. But, in the long run, what would you prefer: 100,000 website visitors per month and $10,000 in sales, or 10,000 visitors per month and $100,000 in sales?
For the majority of marketers, that’s an easy question to answer, but getting that number would require maximizing conversions.
So if your company is overlooking conversion rate optimization, you’re missing out on the opportunity to make your website a marketing and sales tool.