When it comes to the topic of digital marketing, having the correct reporting is everything. We provide advanced, custom reports that cover everything from call tracking, lead attribution, and much more.
For the clients who require advanced monthly reporting on the success of their business’s website, Strise has several custom reporting packages. These custom advanced reports provide your business with highly detailed reports and dashboards each and every month, including:
Strise clients who want in-depth reporting beyond the normal monthly reporting offered as part of our SEO plans can now request advanced reports for an additional fee.
These monthly reports are designed to give you access to additional data on the traffic and ROI of specific marketing channels, as well as provide detailed ROI data including cost-per-lead (CPL) and goals or conversions. All of this and more is included in our monthly SEO reports.
Each Strise client who signs up for a custom SEO plan, or any one of our other inbound marketing plans, receives detailed monthly reports from their dedicated digital marketer.
These reports are already customized for each client’s needs and include data on website revenue, traffic, and SEO. However, some clients request more data beyond what is included in our standard custom monthly reports.
Our advanced custom monthly reporting packages include more specific and in-depth reporting of revenue and traffic per channel, allowing you to make better decisions about your specific marketing channels. You get the ability to gather more information about the leads and revenue attributed to external sources like social media and email marketing, as well as the revenue that can be attributed to search engines and your SEO campaigns.
In addition to per-channel reporting, Strise will set up specific, targeted goals, events, and dashboards in Google Analytics. This will allow you to review the number of visitors who are completing specific actions, including filling out a contact form or signing up for your email marketing, to make sure you get the most accurate data on your monthly SEO report.
Along with the detailed reporting on these individual sources and channels, you will receive access to our proprietary SMCloud software. This will allow you to view your new leads on your website, and identify the sources that sent them to you. SMCloud will also allow you to track companies visiting your website by name, giving you a better idea of who is interested in your products or services.
These reports can be tailored to your preference to focus on more complex marketing data, or presented in different formats that may suit the needs of your company.
Our custom reporting allows businesses with multiple marketing channels to identify successful marketing campaigns, track ROI, and set specific monthly goals per channel. These reports also provide in-depth data on the amount of money that you are spending to acquire new leads, as well as helpful data on the progress of potential leads through your marketing funnel.
These custom reporting packages can provide you with data on your website call tracking. We also offer detailed e-commerce reporting for businesses operating an online store.
For a majority of our customers, the monthly reporting built into our SEO and marketing packages is all that is necessary to make decisions regarding their online activities and the successes of their campaigns. However, some of our larger clients have requested more in-depth reporting and features, which is why we have created these custom plans.
If your website is very large, or you utilize a high number of online marketing channels, you may want to invest in custom reporting to get a deeper understanding of the status of your online marketing. These reports are intended for clients who desire detailed data on their ROI, cost-per-lead, and goals. For clients who utilize only a few online marketing channels, or have only partnered with Strise for a single SEO plan or project, this level of data may not be a necessity.
If you are unsure as to whether or not you should invest in custom reporting, we suggest reaching out to one of our digital marketing experts. They will be able to advise you on the best reporting option for your business, both now and as your business continues to grow.
Get our latest thoughts on the biggest opportunities and most challenging issues around marketing today.
The digital marketing industry is constantly changing and evolving, meaning that it can be hard for a small business to stay on top of the
Many small businesses owners struggle with the idea of optimizing their website for Internet search. They assume that they don’t have the money to invest
It’s no secret that people are shopping more and more online. With the convenience of being able to find, compare, buy, return, and get personalized
