At Strise, we’ll take care of your email marketing for you. We’ll manage your campaigns, and ensure that your email content is amazing and that it encourages users to visit your site and purchase your products and services. Our email marketing services include content creation and personalization, and we’ll help you choose the campaign package that best fits your business needs and goals.
Email marketing is one of the best digital marketing strategies for your business to increase brand awareness, remind people of your business, and keep shoppers coming back for more.
To get the most out of your email marketing strategy, you must have a strong campaign that ensures your subscribers get the right information at the right time.
At Strise, we offer many different email marketing services to help your business succeed by getting your business in your target audience’s inbox.
Are you ready to start optimizing your email marketing campaign? Contact us online to chat with an experienced strategist from our team about not only improving your company’s email marketing but also earning more revenue from your campaign.
With every custom email strategy, you’ll receive services including a campaign and target strategy, and creative theme development. We also offer design edits for each email, coding of emails, website sign-up implementation, and A/B testing. A/B testing is important to help you understand what subject lines yield the highest open rate among recipients and help you to improve your campaign.
We also test your emails on multiple email clients, distribute your emails, and prune your database list. It’s extremely important to test your emails to take notes of things like if a user opens the email based on the subject line, how users interact with your emails, and more.
When you partner with Strise for email marketing, you are taking advantage of one of the most powerful and effective digital marketing channels. You may have heard that email marketing is losing steam, or it’s not as effective as some other digital marketing strategies. However, that’s nowhere near accurate.
Email marketing is one of the most cost-effective and beneficial digital marketing strategies available. It allows you to connect with your audience, remind them of events your company is hosting, share special offers, and more.
In fact, over 89% of Americans check their email at least once a day. That means if you have an email marketing campaign, you’re meeting your audience where they’re already looking — in their inboxes.
It’s common sense to provide your target audience with messages that they’re bound to see, and an inbox is a perfect place.
You can also use email to get users to visit your storefront to make a purchase.
By telling your subscribers about in-store events and specials, you can encourage them to visit your physical store. This is a great way to interact with your customers face-to-face, but they’ll get a chance to physically see your products and potentially make a purchase.
If you don’t have a physical location, you can still use emails to get users to visit your website.
When you make it easy for subscribers to navigate from the email to your website, in the form of buttons and links throughout your emails, you’ll see more website traffic from your email campaigns as well.
Website traffic is important because the more people that visit your website, the more your brand awareness increases, and the more likely you are to make conversions.
Email is also a great place to show your subscribers that they’re important to you. How do you do that? Personalization.
Over 74% of marketers say that target personalization increases customer engagement. This definitely makes sense, since when you personalize emails, you appeal to the subscriber’s personal interests based on previous purchases, pages they’ve visited, and more.
74% of marketers say that target personalization increases customer engagement
When you personalize an email, you can start by using the subscriber’s name instead of making it seem like a general, bulk email. When a user sees their name, they know that the email was meant specifically for them.
You can also personalize the subject line, which is known to increase the likelihood that users will open the email by 26%.
You can also personalize the email content to each specific recipient based on what they’ve searched for on your website, items they’ve left in their cart, and prior purchases they’ve made.
You can suggest similar products, remind them about an item they left in their cart, or let them know that you still have the item in stock.
ROI is extremely important in a business aspect and it stands for return on investment and basically tells you how much profit you make for every dollar you spend in advertising, marketing, materials, or any other expenses.
The ROI of email marketing is an incredible 4400%, which means for every $1 you spend on your email marketing campaign, you’ll essentially make $44 in profit.
With this kind of ROI, there’s no reason you shouldn’t be using an email marketing campaign for your business.
One of the goals of any digital marketing strategy is to increase clicks to your website.
Whether it’s with a social post, a button on your website, or a link on Yelp, you want to do everything you can to get people to visit your website.
When compared to social media posts, emails are 6 times more likely to get a click.
If you’re looking for a digital strategy that drives conversions, email marketing is one of the best.
Email marketing drives more conversions than any other channel, including both search engine marketing and social media marketing.
The fact remains that conversions are what makes your business money, and conversions are one of the metrics that helps you decipher the health and well-being of your business. Without conversions, your business simply won’t stay afloat, and if you want to add an extra boost to your sales numbers, email marketing is a great way to do so.
Ask yourself a single question, Is anyone on my team knowledgeable about the ins and outs of email marketing?
When you’re looking to keep your email marketing in-house, one of the most important things to think about is whether or not anyone on your team has experience in the field of email marketing.
To have the best possible campaign that is beneficial and effective, it’s important that you have an expert working on your campaign. Starting with the automation, to the content, to the personalization, there’s a lot that goes into email marketing. If you have just anyone on this job, you more than likely won’t get the same results that you would get from an agency.
If you don’t have anyone on your team and want to hire an in-house freelancer, you could end up spending a lot of unnecessary money. Not only will you have to pay them a salary, but you’ll also have to provide them with all the resources necessary to create the best possible email marketing campaign for your business.
A lot of small business owners do it all in-house, from their bookkeeping, payroll, content creation, etc. But if you’re planning to do your email marketing internally, and learn it yourself, it’s important to ask yourself the following questions:
These are all important questions to consider before taking on email marketing by yourself.
If you find that most of the answers to these questions are a “no,” then it’s time to start looking for an email marketing agency that can help you.
Agencies that specialize in providing email marketing services to their clients have all the time and the resources necessary to be experts in the field.
Your job is to run your business, and an email marketing agency’s job is to provide you with amazing email marketing service.
Their whole day is spent talking with clients, learning new techniques, and keeping themselves up to date in the industry. There’s a reason they work at an agency, and it’s because they’re great at what they do.
Keep in mind, when you hire an agency that is comprised of experts, you’ll never have to worry about your campaign. They take care of everything for you, while showing you the ropes along the way. Strise is home to a ton of marketing experts who know just how to craft the perfect content for your emails, manage your campaign, and consistently report the results. We’re so successful at our craft, that we’ve driven over 250 thousand leads for our clients.
You can finally go home and eat dinner with your family after a long day of work instead of staying late to work on your email marketing campaign.
When you partner with an email marketing agency, they offer everything needed to create the perfect email campaign. That means you will get the content, the email design, the automated delivery, and more.
At Strise, we offer monthly email content creation, a campaign strategy, email coding, split testing of subject lines, and so much more.
We’ll even distribute your emails, implement your landing pages, and provide monthly or quarterly lead generation reports, depending on what you’re looking for.
Did you know there are different kinds of email campaigns? Each one is good for a different situation and a different target audience, and most email marketing agencies will offer numerous options.
An example would be, segmenting your email campaigns means that you send a different email to different segments of your email list. This could mean a batch of emails that go to subscribers that have spent money on your products or services before and a batch that goes to subscribers that haven’t. Batches could go to recipients in different time zones, or recipients that take interest in different departments of your store.
Drip email campaigns are a way to nurture leads until they eventually convert. Each email is sent at the appropriate time in the marketing cycle and their content is built to encourage subscribers to convert at each stage of the marketing funnel.
Most email marketing agencies will provide analytics for your emails.
This is very important when you want to consistently improve your email’s content, design, or approach.
Data & analytics allows your email marketer to give you information such as the open rate of an email, if a user clicked a link in the email, and other important information that helps you to decide how to optimize your strategy if it’s not working to the best of its ability.
With so many email marketing management service providers out there, what makes Strise stand apart from the rest?
Let’s talk about a few things that make us different from our competition.
We understand that in order to know if we’re the right fit for you, the budget has a huge part of the equation. If you don’t know exactly what you’re getting for the price, how can you know if we’re the right email marketing agency for you?
We want to be up-front with our current and potential clients about our pricing so you know exactly what you’re getting, how much you’re paying, and plan your budget accordingly.
We want you to have the highest possible interaction, open rate, and the highest chance for conversions with our emails.
That’s why we test all emails before they’re sent to your subscriber list. We want to make sure that we’ve constructed your email in the correct way, and in a way that recipients will understand.
If you thought that you’d have to provide all the content for your emails, you can relax! Strise will write all of the custom copywriting for your emails.
That way, you don’t have to worry about anything but watching all the new conversions roll in.
Landing pages are where your subscribers are taken when they press the button in your email. This could feature a specific product that you sell, or it could provide further information on one of your services.
The purpose of a landing page is to get the user to convert there, so attention to detail and providing all the right information is key.
At Strise, we’ll design and implement your landing pages for you, so this way all the work is done for you.
As we stated before, it’s our job to ensure that your emails are performing to the best of their ability. This means running tests on different aspects of your emails to make sure they’re fully optimized.
Open rate is extremely important, and the subject line can dictate whether or not someone opens your email.
We’ll split test your subject line so we know what one is the most effective and gets the most opens as possible.
If you’re worried about managing your email marketing campaign, with Strise, you don’t have to. We offer free online campaign project management with every package this way you can focus on doing what you do best which is running your business.
However, if you’re only interested in a partially managed email marketing campaign, we can help with that too! For the partially managed campaigns, you’ll provide copywriting for all of the emails we will send out.
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