Strise's Digital Marketing for Home Services

As the Home Services industry becomes more saturated with competition, the increasing clientele has become more challenging than ever before. Non-digital marketing, such as print media, television, radio, and other sponsorships, are not as effective as it once was, which is why you should consider one or more of the digital marketing channels below.

Digital Marketing Services for For Your Business

Home Services Digital Marketing – How Can You Compete?

Social Media Marketing

We will develop a presence for your home services company on the platforms that make the most sense and engage your audience with enriching content. We also utilize social media advertising. We work with your company to place targeted Facebook ads encouraging direct traffic to your website to increase leads and conversions.

Content Marketing

We write valuable content and publish it on your website. We include topic development, research, writing, and posting to your website. Content is a great way to keep current and future customers engaged with your company. This nurtures them into becoming new or repeat clients by answering all their home service questions through the content you produce.

PPC & Google Ads

We will place pay-per-click search ads on Google for your home services business, targeting people who are searching for services or issues related to them. Along with these search ads, we will “retarget” your prior website visitors with display ads on various platforms to increase conversion rates across your digital marketing efforts. Double your investment with search engine marketing.

Website Design

Everything revolves around your website, so it needs to represent your business in the best way possible. We will design a website that delights your potential customers and entices them to use your services. We learn your website preferences, develop a draft, and publish your dream website upon approval.

Email Marketing

We will develop customized newsletters around home topics to engage your current subscribers. We include list management, newsletter design and sending, and reporting. We utilize ABM marketing to personalize the emails so your company can create better relationships with your clients. Decrease sales time cycle with email automation as well.

Search Engine Optimization (SEO)

Anyone that wants your service will search google first. We can make your company appear as a solution when they do. We will audit your website and improve your website’s architecture to meet Google’s best practices. Afterward, we develop an ongoing campaign to boost your website the search engine rankings.

Digital Marketing For Home Services, Why Is It A Necessity?

It doesn’t matter if you are a roofer, electrician, plumber, home remodeler, lawn service, or pest control. You need to leverage digital marketing strategies proven to work for home services.

– 68% of all adults in the U.S. have a Facebook account.
– 89% of all adults use Google or other search engines.
– The average person checks their email 15 times per day.
– Covid-19 has changed digital marketing in 2021

With statistics like this, there is no reason why your business shouldn’t be concentrated on digital marketing.

Your clients do not want to be sold or marketed to, and they have a strong desire to change or repair something in their home. Digital marketing for your business needs to be focused on delivering high value to your client base. With our services, you can develop and foster relationships that prosper into more referrals, word-of-mouth, and awareness for your business.

Digital Marketing for Home Services, What are the Benefits?

By prioritizing digital marketing for your business, you will develop a predictable and measurable way to scale your business to new heights.

Specifically, you will be able:

  • Build trust with your clients
  • Help clients find you when they need you most
  • Communicate to your clients through their preferred communication channels
  • Help your clients visualize their solutions with content
  • Become the main provider in your niche
  • Promote services with the ability to measure the return on ad spend and overall impact

Why Choose Strise?

  • We Know Your Industries
  •  If you hire an agency to handle your digital marketing, the industry-specific experience should be your top priority. We have worked with several roofing companies, electricians, kitchen remodelers, home remodeling, general contractors, plumbers, and pest control to implement digital marketing campaigns. We understand compliance issues related to online home services marketing and have rules to deliver a pain-free digital marketing experience. 
  • We Are Specialists 
  • It is impossible to be a “jack of all trades” at digital marketing, and we understand that. We have specialists in each of our services to work on each part of your marketing campaign. This allows us to provide a higher quality of service (and results) than what many others can provide. 

 

Our Proven Methods for Home Services

We care if you succeed or fail – which is why we factor these strategies into your digital marketing campaign.

  • Personalization- Clients want to work with someone they can trust when it comes to their homes, so we make it personal and create a relationship.
  • Knowledge is Power- The more informative content you produce, the more questions you can answer, and the more clients you will have.
  • Provide Value- We keep your target audience and company goals in mind. We’re always striving to provide more to your clients.

The Way We Bring Success

 

Start with an Audit
  • The first step we take before creating your digital marketing strategy is performing an audit of your current online presence. We have to know where you are so we know where to start.
Research and Analytics
  • We have to know whom you’re working up against to position your business as a home services leader. We thoroughly analyze and research the competition, so we know precisely how to set your company with a competitive advantage. 
Definition
  •  Marketing home services is all about knowing whom you are marketing to. All digital marketing efforts center around your ideal customer. So with all the research, we have already done, we define your target audience by crafting a buyer profile representing the market of potential customers you are trying to reach. 
3…2…1…Launch
  •  After careful planning, goal computation, and industry research, we create and launch your digital marketing campaign to start driving traffic and obtaining leads. 
Daily Monitoring
  •  As your campaigns start to bring you leads, we closely monitor their progress for you. The way we monitor and optimize your campaign make the difference in your success and get you the best results. 
Measure of Success
  • We determine the success of your digital marketing efforts with the metrics we measure. We track, monitor, optimize, and measure your campaigns consistently and then provide you with monthly reports explaining in full detail what each measurement means for the success of your business. 

 

Time To Get More Customers

Digital marketing for Home services doesn’t have a set it and forget it kind of campaign. It requires dedication.

Are you ready for the commitment?

Suppose you are like most home service companies. In that case, you don’t have the time or experience required to implement a full-scale digital marketing campaign.

You are too busy helping your clients or managing operations to monitor your digital marketing strategy. You may not fully understand how to utilize your marketing dollars across all marketing channels to reap the best return. And that’s why Strise exists to help you with this problem and bring you success.