Many things have changed in a short time due to the impact of the coronavirus Covid-19 pandemic. All we do from the way we work, travel, interact with each other, and just about every aspect of our daily activities changed in a short while.
It should not be surprising that digital marketing has been impacted as well.
While the full extent of the pandemic is still yet to be determined, its effects on how brands to market, interact with customers, and conduct business have been very profound. More and more people are turning online for their daily needs.
While traditional marketing forms like newspaper ads, radio, and billboards still prove to be effective, they don’t reach as many people as before since most now spend large amounts of time online. Consumers are not just “surfing the web.” Still, they spend more time interacting on social media, researching, clicking on ads, checking their emails, and doing many more.
As the pandemic has caused one change or another in most industries, the popularity and exponential growth have accelerated to levels never expected pre-covid. However, it is essential to go back to the beginning to understand the present – how digital marketing has been.