PPC stands for pay per click. Basically, advertisers only pay a small fee every time somebody clicks on one of their advertisements. It’s also a relatively affordable way to bring in new traffic to your own site without costing you any money for organic search engine traffic. Basically, you specify how much cash you’re willing to invest in each visitor that lands on your site and then be able to earn some of those clicks. The catch is you need to have a decent keyword-rich landing page.
Pay per click or PPC for attorneys drives targeted visitors to your law practice or website. It is an extremely cost-effective form of internet marketing