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How To Make Your Company’s Website Successful

Websites are an essential part of the online community. They allow users to store their valuable information, personal pictures, and other items. The Internet has become a vast reservoir of information ranging from books, articles,…
tcarter@strisemarketing.com
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Websites are an essential part of the online community. They allow users to store their valuable information, personal pictures, and other items. The Internet has become a vast reservoir of information ranging from books, articles, and facts to video tutorials, message boards, online games, and social networking sites. If your company is looking for a way to increase its current customer base or gain new customers, the Internet can be a great tool for marketing and sales. Here are some methods you can use to promote your website, increase its traffic, and generate more sales.

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* Lead generation – One of the most effective methods of attracting new leads is through lead generation. Generating leads through the methods outlined above is easy when you have properly written web presence HTML documents that contain specific keywords that best describe your product or service. Not only will these keywords entice potential customers to your site, but they will also help in building a first impression that is seen by potential customers.

* Web presence – Your websites should always be visible to the public. You can achieve this through regular exposure on search engines such as Yahoo!, Google, Bing, and MSN. You should also submit your web page to all the major search engines such as AOL, Ask Jeeves, and Netscape. Additionally, consider hosting your web page for free at web hosting sites such as GeoCities and Homestead. If you cannot afford to host your webpage for free, then at the very least, consider having a web page that is hosted on your own domain and with your own web browser.

* SEO – Search Engine Optimization (SEO) involves making sure that your web pages rank well in search engines for your chosen key terms. It is important that you research keywords that are likely to rank well before you develop SEO for your multiple websites. The best way to do this is through using keyword tools, software, and in some cases, a combination of both. In addition, keep in mind that you should always revise your SEO after you have developed it in order to make sure that it incorporates all the changes that you have made. You should also keep in mind that the primary goal of SEO is to increase your traffic so you should avoid SEO pitfalls such as spamming and duplicate content. If you are unsure about whether your SEO technique is working, you should consider seeking the assistance of a professional.

* Social Media – If your goal is to create an online presence that is far more extensive than just your website, then you should begin developing your social media profiles. These websites, such as Facebook and MySpace, allow you to gain exposure by posting pictures, videos, and text messages about your products and services. You can also use these websites to build a list of prospective customers as well. Although you should take care not to advertise on these web pages, you should utilize them in order to spread the word about your various website efforts.

* Landing Page Websites – Although you may have already developed your SEO for multiple website efforts, you should continue to develop your landing page websites. These web pages should provide your visitors with information about your company, as well as, a means to contact you. One great way to use landing page websites is to include links to your social media accounts as well. In addition, you should incorporate links to your website as well as to your blog. These links will provide you with potential prospects who are already interested in what you have to offer.

* E-Commerce Websites – While you should definitely spend time promoting your e-commerce websites, you should also keep in mind that the number of site visitors to these websites is directly related to how much marketing you do on each individual site. For example, if you send informative articles to your e-commerce website visitors via newsletters and e-mail campaigns, you are likely to increase the number of site visitors that visit your e-commerce website. However, these articles will only generate site visitors if they have a genuine interest in what you have to sell. If you simply send your visitors to a page on your website that sells a product, you are unlikely to draw any serious traffic to this page.

As previously stated, you can help increase the volume of traffic to your web pages by optimizing your web pages for search engines and for other common web traffic sources. However, developing strategies for promotion for all of your web pages can be time-consuming and somewhat tedious. This is why it is best to automate the process with the help of a professional service. One way to automate the process is to build web pages for your company, then, build website extensions that link all of your web pages to one another. By doing this, you are more likely to attract quality site visitors, as well as, increase the volume of traffic to your company’s web pages.

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