Who does not want their business to prosper? For that, people are opting for other measures than just conventional marketing methods. Marketing automation tools are one of the best examples of growing smartly. According to stats by email Monday, 51% of marketers are using marketing automation, and 58% of marketers plan to do so in the future.
Marketing automation is the use of different software that helps you align your business tasks and marketing effectively. For example, email marketing software such as ConvertKit or Mailchimp enables you to stay connected to your subscribers without having to sit down and write every email from scratch or manually send. It can help your business generate leads, increase sales, and measure how your marketing campaign is doing. In this time of digital marketing, marketing automation has proved to be a literal time saver and strategic partner.
Marketing automation has helped B2B and B2C marketers a lot. It has made the business a lot easier and effective to use. Consequently, where to put the most effort has been revealed. Let’s look at the importance of marketing automation for your business.
By marketing automation, you can schedule your campaigns beforehand; you can save time setting client appointments since they are completed by the automation tool. You can also save time when replying to each client as the auto-reply feature generates it.
You can increase your revenue and deal size with the customers. When you are using marketing automation to deal with your clients, they will most likely stay a little longer. This helps you improve your return on investment (ROI) since your resources are being used wisely.
Marketing automation gives you a bird’s eye view of how your business is doing. You can get reports regularly that show where your business is lacking and needs more development. It also shows how much lead you have over others. You can ask people accountable for their work on the spot.
With marketing automation, you can generate a system that remains consistent throughout with your clients. For example, if you have a new client, the software will generate a welcome message for those clients, and this will be for that one client and every new client after.
Marketing automation helps you personalize the content on your website. You can send a personalized email to each client, but it will take a lot of time, but you can leave the rest to the automation software if you make a customized template. It will send that personalized email according to the clients’ needs at the right time. According to a study, tailor-made emails increase the transaction to 6 times.
Although marketing automation and CRM are two completely different things, they can improve your customer experience when operated together. CRM is based on customers’ experience, whereas marketing automation is how well your business is doing. When these are both used together, you can tell each customer’s experience and improve the areas you lack.
Marketing automation is not a new concept, but some companies are not aware of this construct. You can use marketing automation software to improve your personal experience of business and make it a lot more effective and efficient.
