There are several ways by which SEO and PPC goals complement each other, leading to a more efficient search engine optimization campaign. Think about these eight ways in which SEO and PPC work together to create an even more successful search engine marketing campaign. SEO, when done correctly, can drive traffic to your website faster and more effectively than any other form of offline advertising. PPC, on the other hand, is an ideal partner for SEO as it helps to target more specific audiences and to bring those audiences to your website.
Before launching a PPC campaign, a business first must decide how it will work with its existing SEO efforts. Will PPC ads be placed exclusively on Google? Will the PPC campaign be hosted on a separate domain or will it appear on the regular side of a search results page? Google has a paid ad service called AdWords, which lets you host ads on their network. PPC ads are not currently available on Google; however, a number of third-party ad services have started selling ad space on the search results pages since Google began offering them. Businesses can sell ad space for as little as 10 cents per click, with the cost increasing along with the number of clicks.
The biggest benefit of using PPC in conjunction with SEO is the ability to select relevant keywords. In most cases, SEO will help you choose relevant keywords that will draw in visitors who are looking for exactly the products or services that you offer. Google does, however, monitor the PPC campaigns it hosts and will remove problematic ads that do not meet their quality standards. In order to ensure that you do not run into these problems, PPC professionals will often recommend using the terms that you are already familiar with rather than trying to compete with keywords that have never been used before.
Another benefit of PPC advertising is that you can target specific regions or demographics. For example, if you own a business that caters to mainly middle-aged men, you can create PPC campaigns to target these men specifically rather than reaching out to women. This increases your chances of success since it ensures that only people who are looking for your type of product or service will click on your advertisement.
PPC works especially well when you carefully select the right ad format. Most campaigns use pay-per-click advertising where you bid on keywords that you believe will be most profitable. You can also choose between pay per click and cost per impression or CPM, where you pay a certain amount of money each time someone clicks on your ad. CPM is less expensive, but ads appear more frequently. If your campaign is successful, you may see an increase in traffic to your site, but it is important to remember that PPC is an all-or-nothing strategy: you can only guarantee visitors to your site if you actually deliver on your promise of top rankings.
Another way to make the PPC work for you is by focusing on search engine optimization (SEO). SEO is a continuous effort to build your online brand by consistently improving your website, resulting in higher search results page rankings (SERPs). For example, in order to rank for key phrases like “motor parts,” you need to create content that provides information about motor parts and avoid deceptive SEO tricks like links that lead to off-site SEO sites. On your search results page, you want to show users what they want to know, not where they should go. Search engine optimization is a long-term plan because it is not easy to master, but it is one of the most effective ways to market your products.
When you optimize your site for search engines and for SEO, you are combining two very powerful marketing strategies. SEO is an ongoing task that requires dedication. In addition to having the right content, you must continually revise your tactics to keep up with changing market conditions and the ever-changing needs of customers. PPC is a great tool for driving traffic to your site and creating a lead generation campaign. By tracking the effectiveness of both SEO efforts and PPC campaigns you can measure how well your SEO strategy is working for your PPC campaigns. This information can help you fine-tune your approach and fine-tune your SEO so that you can get even more exposure for your business while simultaneously implementing a foolproof PPC strategy that works.
While there is no magic bullet with SEO or PPC, using both together can provide your company with the highest return on investment possible. By combining PPC and SEO strategies, you will be able to drive traffic to your website, increase conversions, and drive sales at the same time. A good PPC campaign combined with a solid SEO strategy will help you gain more page rank and increase your website’s exposure in search results, which will increase your chance of making a sale and increasing profits.
