Our Local SEO services make sure your customers find you locally, this means that your business is on their mind when customers are close to your business’s location. If you are not utilizing local SEO services, your business is missing out on people who are already looking for your business and are ready to buy, and because you’re not using Local SEO, you’re missing out on those customers and those sales.
Local search engine optimization (SEO) is a custom strategy that allows local businesses to increase their visibility on search engines. This will allow them to reach more local customers, and in turn — earn more revenue.
While being very similar to traditional SEO services, local SEO services concentrate on increasing your business’s online listings. This will show your business on the top of the page on online search results when customers are within close proximity to your business.
The goal of local SEO is to appear in the top 5 of search results when your potential customers search for businesses similar to yours in the area they are in.
To sum it up local SEO services help get your business top rankings on search engines this way more people can find, contact, and visit your local business.
When you work with Strise for your Local SEO services, we will focus on the following to boost your rankings on search engines.
Google My Business is the king of local SEO Services. Google My Business listings contain important business information and are what your customers see when they google “Industry near me”. For example, if you were to search for “Chiropractor near me” you might see the following for the results.
The listings that you see above make up Google’s local SEO 3-pack. Your customers can see the locations of these chiropractors on the map above the results, and clicking the results displays the chiropractor’s Google My Business listings.
The Google My Business listings contain important information like your company’s address, hours, website, phone number, posts, and even images.
In order for your business to show up in Google’s local SEO 3-pack, at the top of results, you have to claim and optimize your Google My Business listing. This means you will want to make sure your business name, address, and phone number is consistent across all of your online listings (including Facebook Business Profile) to increase the likelihood you will earn a top spot in results.
The first thing you will want to do is claim your Google My Business listing. The next and almost as important step is to build your business’s local citations.
Ex. of different citations Strise helps you get:
Citations contain important business information like your company’s name, address, phone number, and website.
Strise’s citation-building campaigns will help you get more local listings on sites like Bing, Yelp, Foursquare, Facebook, Apple Maps, Mapquest, TripAdvisor, Yahoo, and more.
Building your business’s citations and using local SEO services from Strise will ensure your citations are updated and driving high-quality traffic to your website.
In order for your business to rank at the top of local search results, you’ll also have to target local industry-specific keywords throughout your website and in your website’s content and blogs.
Here is an example of industry-specific keywords for rankings.
If a chiropractor in Tampa wants to rank in more local search results, they need to optimize their page titles, meta descriptions, H tags, and site copy to include specific keywords like “Top Tampa Chiropractor” or “Tampa Chiropractic Services.”
In addition to those keywords, they will want to create a few location-specific pages on their website. For example, they can create a page for “Tampa Chiropractic Services,” and highlight various chiropractor services they offer to the people of Tampa.
When you target location-based industry keywords, you will help your business appear in more local searches, this way your potential customers in your area will find and contact you.
If you have a local business, it’s critical to monitor and respond to your online reviews because your ratings and reviews can show up on your website, and third-party sites like Google My Business, Yelp, and Facebook.
It doesn’t matter if they are positive or negative, it’s important that you reply to all reviews to show your customers that you take their needs seriously.
Your potential customers are going to look at your reviews before coming to your local business, so keeping your reviews up to date and responding to your potential and current customers’ questions and comments will encourage more people to visit your business.
Are you worried about having the time to manage your business online reviews? Strise offers online review services to keep your business’s digital presence in A+ status.
Continuously gaining backlinks from other reputable, local businesses can help boost your local search rankings for your industry.
You might be asking yourself, How can I earn backlinks?
The first thing you will want to do is create valuable content that targets your industry’s local keywords. The best way to do this is by creating a blog schedule and writing articles that solve or answer questions your potential customers might have. If other websites like your website and your articles, they will mention your website on their website which will create a backlink.
Google and other search engines consider the number and quality of backlinks when they rank websites, this is why it’s important to have a strong backlink strategy and profile, complete with backlinks from industry leader businesses in your area.
After the Core Web Vitals (CWV) update in June of 2021, It’s now mandatory to have a great user experience (UX) on your website if you want to get more local traffic.
This means that If your website doesn’t provide a positive and amazing user experience (UX), you will not rank for the high-quality keywords for your industry. And if visitors do make it to your website those visitors will waste no time hitting the back button which will cause your bounce rate to skyrocket. Having a high bounce rate signals a poor user experience to Google and search engines, this means they won’t rank your website high because it provides a poor user experience (UX).
Here are a few easy fixes for improving your website’s user experience (UX):
Click Here to get our Free E-book which goes over the top 15 things you can do right now to increase your website’s conversion rate.
Another important local SEO service you’ll want to invest in is making your site mobile responsive.
With over 60 percent of online searches being on mobile devices. This means your customers are searching for your business and needing information while on the go, especially when it comes to local businesses.
Due to the convenience of mobile, it is critical for local businesses to have a mobile responsive site design. When your site is mobile optimized and responsive, it will look great and perform great on any device no matter if they use a desktop computer, mobile device, or tablet.
Are you not sure if your website is mobile-friendly? All you have to do is go to Google’s Mobile-Friendly test tool, and it will tell you if your site is mobile-friendly or if it’s time for a new website.
If the results you get do not please you, don’t freak out. Strise offers affordable mobile responsive website design services. Let us help you improve your website’s user experience (UX) and help you rank higher in local search results.
If you don’t have experience with Search Engine Optimization (SEO), you might ask yourself the question, “why is local SEO so important?”. There are many reasons that show the importance of local SEO, and we’ll break them down below.
Strise has an extensive list of services that we provide, and understanding how they will all work together to impact your business is difficult. The short and sweet answer is that our local SEO services campaign will have a tremendous impact on your business in multiple ways.
Google searches that include the words “near me” have doubled over the past 18 months. This means that more and more people are looking for an easy way to locate businesses near them.
This means that 72% of people who performed a local search on Google or another search engine visited that business within five miles. This gives you even more of a reason to optimize your website and digital strategy with local SEO. Data shows that consumers will make decisions based on rankings, location, and how close they are to the business that is offering the service or product they’re looking for.
If you want your business to show up in your target audiences’ search results, then using local SEO is the best and most effective way.
Here are five other benefits of using local SEO services and the reasons why local SEO is important to the success of your business:
Local SEO is a very trackable strategy, this means you’ll never not know how your campaign is performing.
Using platforms like Google Analytics or SMCloud, you’ll have access to see in real-time how your local SEO campaigns are performing, this gives you the opportunity to tweak things that aren’t benefiting your campaign.
It's great that local SEO is so trackable because it allows you to test, learn, grow, and optimize your local SEO campaign over time.
Because you are a local business, having real estate in search results is critical to your online success. When you choose to start using local SEO, you now have the opportunity to win a position in the local SEO 3-pack. This will earn you additional Search Engine Results Page (SERP) real estate in addition to your organic ranking.
This is awesome, map packs appear at the top of search results, which means that your potential customers will see your business first.
When you utilize local SEO, you're going to see an increase in your website’s traffic. This is because you're going to be more visible on search engine results pages.
With an optimized GMB profile, your visitors will see great reviews that customers gave you in the past and give them easy access to your website, address, and phone number.
When you make it so easy for users to find your business online, you're going to see an increase in website traffic.
When you implement a Local SEO solution, you are going to see an increase in foot traffic to your building.
This is because a lot of people will search for “(service) near me” with the intention of visiting that business close to them. This allows you to show up in their search results and get them to visit your physical location.
A Lot of your competition are not claiming their Google My Business listing, this means they are not earning a spot in the map pack.
That being said, it's as easy as claiming your GMB profile if you want to get ahead of your competitors.
Here at Strise, we understand that every business is unique and different. This means that we also understand that every business has different goals, a different target audience, and a different budget for their marketing costs.
This is perfectly understandable, and in fact, we want to make it even easier for every business to get what they need from our local SEO campaigns. This is why you can customize your local SEO plan based on your goals and business locations.
Our services are set up for the number of locations you’re looking to optimize. Other than a few spots for local SEO, all our packages include the same services.
Wondering what you will get when you work with Strise for your Local SEO services? Let us show you.
Keyword research is one of the top 3 most important parts of any SEO campaign. Without it, you won’t know what keywords are important to your business for your industry. This will include what phrases your target audience is searching for, and what keywords your competition is targeting for their business.
One of the top 3 most important things for a local SEO campaign is to target local keywords. When you Target local keywords, this means including your town, city, or state’s name to the front end of one of your services. This will help you rank for location keywords in your geographic area.
For example, “Chicago plastic surgeon,” “Phoenix Hot Air Balloon Ride,” or “Miami car rental.”
These are all examples of location keywords and phrases that you should have for your business. These phrases will help you rank highly for that specific keyword.
Google My Business, or GMB, is the master tool for local SEO. If you don’t have a GMB profile, it’s going to be very hard for your business to show up on search engine results pages as a local result.
Having a GMB profile will allow potential customers that search for a keyword that’s associated with your business to see a ton of highly useful business information.
Because this information is so easily found with your GMB profile, your potential customers have a higher chance of going to your brick-and-mortar business.
Here is some of the information that’s shown on your GMB listing in search results.
By having a GMB profile, all of this information will show up in a nice and compact information card, which is extremely user-friendly for those looking to visit your business.
When Strise creates and configures your GMB profile, we don’t just fill out the important information. We’ll also add your photos and any other multimedia elements that you provide us during our time working together.
We’ll also set up your categories, address, maps, and more — making your setup super easy.
Here at Strise, we understand that to be successful, you have to be as visible as possible online. This means that you’re not only showing up when your potential customers are searching for your services through search engines but that you’re also highly visible on social media.
All of our packages include local SEO optimization for the following citations:
By implementing local SEO optimizations on all of these platforms, will allow your business to have the highest possible online visibility and the highest chance of winning more customers.
To keep it simple, the more online real estate you have, the better local SEO will help your business.
You have already learned about local SEO, but what exactly is on-page SEO?
SEO strategies as a whole, have many components. There is the overall phrase search engine optimization (SEO), local SEO, and on-page and off-page SEO.
On-page and off-page SEO are both components of your main SEO strategy that will help your campaign deliver real results.
Similar to how local SEO has its own unique processes, on-page SEO does as well. These are a few on-page SEO processes that will help your local business rank higher on all search engine results:
Keyword research is extremely important to any business as we discussed above. It helps your business rank for terms that are the most important to your business, which helps you get more customers into your store. This process of on-page SEO will ensure that you have a large amount of important, relevant keywords on your website.
We all have heard the phrase “content is king”, well for digital marketing and SEO it’s very true. Without the right content, your website won’t be able to rank on search engines because will be nothing to rank. Having a steady creation and implementation of educational and informative content gives Google something to show on its results pages, and you will rank at the top of the page if you follow SEO best practices for content creation.
When you rank at the top of a search engine results page, one of the first things your potential customers will see is the title tag that’s on your webpage. When your title tag doesn’t include your keyword, is boring, and doesn’t capture the attention of users, it’s going to drastically reduce the chance that you’ll get clicks to your website.
Google is insanely smart, unfortunately, it’s not at the point where it can see your images and determine exactly what they are. This is where alt image tags come into play. Alt image tags are short descriptions of your images that Google can read. These tags allow Google to see what your photo is and see if it’s relevant to your webpage. Without alt tags, your photos on your website are non-existent to Google.
In order for Google to consistently have new web pages to rank, you have to always update your content, having new content is one of the best ways to stay at the top of search results. Google loves fresh and new content, so having a solid content strategy and calendar for blogs, articles, infographics, and other content for your website is highly beneficial to your local SEO strategy.
In order for your website visitors to have an easy way to find your physical location (which you should), having your address on your current website pages is necessary.
Not familiar with Web Design, WordPress, or HTML? No Worries! Adding your address on your website is included with all local SEO packages from Strise.
Because we understand that content is king, Strise includes one to three content pages optimized for local SEO per quarter. We write these geared towards keywords, photos, and other multimedia that are locally optimized.
You are not a copywriter or SEO expert, and we understand that you might be concerned about creating a catchy title tag and meta description, we got you covered! Every single local SEO package comes with title and meta creation (up to 5 keywords), which will increase clicks to your website from search engines.
SMCloud Online Reviews is part of Strise’s proprietary SMCloud software.
SMCloud allows you to manage your online reviews with ease, this is super important when you are running a local SEO campaign. You want to ensure that if you do get a bad review (it does happen, don’t worry!), that you’re able to respond quickly, and correctly, and utilize SEO to get any bad reviews to the bottom of the list.
In all of our local SEO packages, we do the following with SMCloud Online Reviews:
Every client of ours gets SMCloud access, this is our proprietary suite of digital marketing & sales tools to make running your business easier.
In all of our local SEO packages, we configure our SMCloud software, configure web and phone call lead capture, and configure video recordings of your converted online leads to provide you insight into how they are behaving on your website.
We include up to 50 online lead phone calls tracked per month for one location. If you’re interested in adding any additional call tracking (past 50 calls for one location), we can give you a custom quote.
Working with Strise means you’ll always have a dedicated account manager handling your account.
We make sure that all of our clients are understood down to the smallest detail and taken care of. By giving everyone a dedicated account manager (regardless of the service they purchase) is our way of doing so.
Your account manager will start with getting to know you and your business. This will include questions like how many locations do you have? Is expansion one of your goals?
We also want to know about the uniqueness of your business so we can understand exactly what we’re marketing. We will ask about your target audience, what locations you work with (do you ship worldwide?), and how long your company has been around.
We also take a look into your competition, this way we can learn who you’re up against and how they’re marketing their business to ensure that you not only stand above them but you’re using their marketing dollars to work for you…
We will figure out what marketing tactics you’re using, including traditional marketing techniques, social media marketing, or email newsletters. If you’re not doing any marketing, that’s perfectly fine as well!
Strise is a full-service managed digital marketing agency, so if you need more than just local SEO for your business, we can help with any of your needs.
We understand that we’re not the only ones that like to have a schedule or timeline. We include a cloud-based project management schedule with every local SEO schedule, this way you know when and what to expect.
Website traffic is one of the main things we’re looking to increase with local SEO. Our monthly reporting and analytics ensure your campaign is moving in the right direction.
We understand just like your website traffic you also want to know how your GMB profile is performing. Don’t worry we got that for you as well.
Reporting and analytics is stress-free and one of the things we are experts at. We will never leave you in the dark with your campaign, so we will report on everything we can, this way you are never wondering what is going on.
We’ll let you know monthly how customers are reviewing your business, what kind of review they are leaving, and how you can do better based on the feedback.
For more information about our local SEO pricing, click here.
If all the benefits of local SEO services have you excited, then welcome to the Strise family!
Strise is a full-service managed digital marketing agency, which means we offer so much more than just local SEO. Check out a list of other services we offer to help your business reach its full potential:
Strise will help you meet your digital marketing goals. We’ll learn about your unique business, your industry, your competition, and your most important business goals.
We are not your digital marketer, you’re getting a full digital marketing team for your digital marketing campaign.
If you’re ready to learn more or get a local SEO campaign for your business, we are excited to hear from you!
Feel free to contact us for a free quote, or chat with us online!
We understand that every business is unique, this is why we offer custom local SEO services. It doesn’t matter if you’re looking to market your business to sell a product or service, we can build a custom marketing strategy that will be tailored to your business.
Learn more about our local SEO services below, we include costs and what comes with each package.
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