Medical & Healthcare - Our Digital Marketing Strategy
The medical & healthcare industry is continuously changing and growing, especially how your patients are selecting where to go.
What does this mean for you?
It means that you have to modify and evaluate your current digital marketing strategy. This starts with what you post on your social media channels to convert leads to customers from your digital ads.
Strise's Digital Marketing Services for Medical & Healthcare Facilities
Digital Marketing Consulting Services for Veterinarian, Chiropractors, Dentists, Plastic Surgeons, Orthodontists, Optometrists, and all other medical or healthcare professionals.
Social Media Marketing
Our Social media marketing services are full service and include reputation management. We will help you attract more patients to walk through your doors. Our methods include informative content, daily engagement, and follower interaction. With social media ads, you can promote free consultations, discounts, portals, and services while gaining patient leads and conversions.
We produce quality content that informs patients about your services, doctors, illness, remedies, medications, and more to help them feel more secure about their health and demonstrate the knowledge your practice has.
PPC & Google Ads
Pay-per-click ads highlight the benefits of your practice, services, and office information for patients searching for your services on Google. Once they have visited your site, we also retarget patients with crisp, clean, & visually pleasing digital ads representing your facility. These efforts capture patients that you might have otherwise lost without a reminder of your facility.
Your website is often the first level of interaction you have with a patient. Build their trust with a clean and professional design that offers ease of navigation and simple contact methods. The easier it is to work with professionals, the more likely people will trust your facility with their health.
Email Marketing is a highly effective service with our healthcare clients. Easily keep your patients informed through a personalized focus about the latest happenings in your office, available vaccinations, new services or products you offer, and the breakthroughs in research. You can also schedule appointment reminders for patients and other healthcare vendors to ensure timely interaction and a positive healthcare experience.
Search Engine Optimization (SEO)
Rank in the top 10 search engines when patients look for healthcare locations, doctors, or practices for their needs. Be the first business to comfort them when they need it most. Make the process simple from start to finish by being right in front of their eyes on the screen within seconds when they search.
Medical & Healthcare - The Industry That Is Always Changing
Medical & Healthcare is traditionally an in-person one-on-one practice, but your digital marketing doesn’t have to be traditional. It shouldn’t be. Over 80% of consumers searching for healthcare-related topics begin their search online or through social media. If they are not searching online, they rely on word-of-mouth and recommendations from others, which can be found in online reviews or enhanced via social media.
Patients are gravitating toward being more in control of their health than letting healthcare facilities do this for them. Being a medical & healthcare provider is more about working together with a patient than working for a patient. Stay involved and show your business cares with the help of a digital marketing agency like us. Keep the dialogue alive with patients in and outside the office.
What Are The Benefits Of Digital Marketing For Your Practice?
Choosing to utilize digital marketing for your facility, service, or product is the most cost-effective way to grow your medical & healthcare brand. Position yourself as a leader in your community by establishing and increasing your competitive advantage against other practices through digital marketing strategies. The success and growth of your practice rely on patients, both current and future. To guarantee that you’ll continue moving forward, you need to increase your digital footprint.
Increase opportunities for new patients
With over 3 billion social network users, social media has become a massive part of everyday life. We create a marketing strategy that will launch your practice into today’s social world, making you more accessible and appealing to new patients.
Increase brand awareness and build confidence with new and existing patients
Brand awareness allows potential patients to become more familiar with you, your practice, and your services. Selecting a new doctor can be stressful, and with so many options, it’s sometimes hard to know whom to trust. Your brand can make your new and existing patients feel more comfortable about their choice.
Build patient loyalty and a positive referral base
You’ve been told that you are unique and that you take the time to listen to your patients. Allow your current, satisfied patients to say to others how much they appreciate your services by creating a space for them to post reviews. Digital marketing for doctors isn’t just about creating a more attractive website or social media page; it’s also about creating a space for patients to tell the world how awesome you are.
After implementing digital marketing for your medical & healthcare practice, you’ll notice the following results:
- Improved patient satisfaction
- Lower cost per patient acquisition and lower overall marketing costs
- Higher patient volume
- Patient retention
- More qualified leads
How we are different from other digital marketing agencies and consultants
- We are in 2021
- Patients, physicians, and clients want the latest technology for healthcare, so why not expect the same from us? We’re aware of technology’s importance and customer care, so we stay updated on all the latest trends and healthcare changes to provide you the best marketing services possible.
- You are in charge, we won’t publish anything without your consent, doctor’s orders! Once we’ve developed a strategy for your practice, we create a monthly calendar that will include all planned content for you to review and approve before anything goes live.
- We have the experience.
- Would you take your child to a doctor who had never worked with children before? Probably not, so don’t trust your business with a firm that has never had a client in the healthcare industry. We have to know what patients, physicians, and managers expect, and we deliver on those expectations.
How We Deliver Success For Your Practice
We always go above and beyond and incorporate these elements into your digital marketing efforts to ensure your campaigns are still running smoothly.
- Research Your Competitors- We find out whom you’re trying to beat before you can be #1. We perform detailed competitor research, so we know what we’re shooting for.
- Constant Communication- We like to overcommunicate with you at all times. We also schedule monthly or bi-weekly calls so you can learn more about the progress of your campaign.
- Continuous Optimization- Your patient preferences are always changing – as is digital marketing. We continually adjust your campaigns to keep up with digital and preferential updates.
Our Marketing Methods For Your Practice
Create a plan of action
- The first step we take with any of our services is working with you to determine who your target audience is and your goals. With that information and a few other details, we craft a custom digital marketing plan and show you the path of success your business will take.
Create the Content, The Promotion, and finally, Ads.
- We attract your patients and patient referrals using complementing digital platforms, such as social ads, search ads & blogging, that align with your audience and your brand’s goals.
- We don’t believe in creating and forgetting the approach to digital marketing. Marketing your practice the right way requires daily attention. We perform daily account monitoring and reputation management on all platforms.
- Communication with patients, vendors, and customers is vital. Interacting with people online is just as important as it is in your office. Enhanced engagement with patients and physicians increases the growth of practice and reputation.
Marketing Your Practice In 2021
Unlike traditional forms of marketing, digital marketing for your practice accurately provides a return on investment. You will see your costs decrease and client quality increase as leads and patients rise. These two benefits alone allow your facility to allocate funds to other areas you want to improve and provide better services to your patients.
All of our digital marketing services adopt a patient-centered strategy to help your practice succeed. Whether you have one location or many locations, we specialize in helping hospitals, specialty clinics, urgent care facilities, pediatric care facilities, and more through our various healthcare digital marketing services.
Did you know…
92% of US adults use the internet, and 68% of users look online for information about doctors or other health professionals. That’s over half!
How Digital Marketing Turns Your Investment Into A Profit
Our mission is to help you meet your practice’s goals while building a better brand for yourself and your services.
- The number of patients- Let us increase the number of patients that come in so that your practice continues to grow.
- Website visits- The more website visits you get, the more opportunities to connect with your future patients.
- Appearances in organic search results-Being in the top 10 search engine results will generate more traffic to your website.
- Referral traffic- Positive reviews will encourage prospective patients to make the call and schedule an appointment.
- Social media engagement- The more posts your patients like and share, the more it appears on their friends’ feeds, putting your practice in front of a larger audience.
How We Market For You
- Maximize your digital presence
- Using SEO and digital ads to increase your reach to potential patients and help outrank your competing practices.
- Create Amazing Content
- We turn your potential leads into a life-long patient by presenting your targeted audience with unique and valuable content.
- Build your practice’s online community
- We enhance patient engagement across all social media platforms by utilizing relevant blog posts, giveaways or special discounts, and invitations to leave feedback.
- Optimization for Best Results
- We continuously monitor your media and improve until we find the most effective digital marketing strategy for your audience.
What are your goals for 2021?
Want to increase the number of patients that come to your practice?
Want to become the number one provider in your area?
Want to hire more doctors for your practice?
Well, whatever your goals are, we will create a digital marketing strategy that will is tailored to your practice. We will take the time to find out what you want to achieve and in what timeframe. We will build out a plan to help you achieve those goals and present you with a beautiful dashboard at the end of every month.
We know that you are very busy and want to concentrate on what you love without the hassle of getting new patients. By working with us to handle all of your marketing, you can enjoy the benefits without the headache and stress that comes with it.