80% of customers say that online reviews changed their minds about a purchase.
When you think about this statement, that is a larger number. 80% of customers say they have changed their mind about a purchase or signing up for a service because the companies reviews were not nurtured, managed, or responded to whether they were good or bad. Here at Strise, we offer online review services and software that will help your business get more reviews, sales, and happy customers.
Due to technology, the number of customers who research products, services, and businesses has skyrocketed.
This means that just having business pages on social media, and having online platforms to reach new customers, drive traffic to your website, and increase your sales is not enough for your digital presence.
In order to attract customers, you have to have a system where you can manage and respond to your reviews as well.
With Strise’s online review services, we will evaluate your digital footprint and implement a review strategy that will help take your business to new heights.
If you’re ready to start getting the most out of your customer reviews and make your reviews work for you. Contact us online to talk with one of our online review experts.
It doesn’t matter what line of work you are in, managing and responding to your reviews is a necessity to your digital strategy. Having bad reviews can hurt your reputation, so taking the time to encourage your customers to leave positive reviews, and taking the time to respond to the negative ones are essential in keeping your reputation a positive one.
Your customers can leave reviews on several platforms, this includes Google, Facebook, Yelp, Yellow Pages, your website, and others. Because of this reviews have the power to make or break your company because so many people look at your reviews before purchasing or signing up for your services.
Taking the time to understand how to manage positive and negative reviews is a critical part of your business’s success.
It doesn’t matter if you’re a local business, franchise, mid-sized or large company, using online review services has quite a few benefits. You might be asking why? This is because reviews are such a crucial part of today’s marketplace that 80% of users will change their minds about a purchase solely off your reviews.
Here are some of the reasons why you should invest in online review services.
Having a unique selling point (USP) is one of the most impactful results you can get from online review services. When you get authentic reviews, as well as feedback from your customers, you are creating value for your business in the eyes of your customers.
When you get feedback directly from your customers, it gives you a chance to diagnose and resolve any weaknesses in your service or products. If you are in the medical field and a customer states the callback time is too long, you can work to resolve the issue.
When you utilize your customer’s feedback and make improvements to your processes or services, your customers take notice.
Another unique selling point from your customer reviews is your net promoter score (NPS). Here at Strise, our online review services include customer polling. This will allow us to generate NPS, which will measure the likeliness that your customers will refer you to friends or family.
Your score can range from 100 to -100, and depending on this score you can promote your NPS to your potential customers. Currently, the average NPS is 39, and with continuing your growth in customer satisfaction you can obtain an industry-leading score that ranges from 70-100.
Utilizing an online review service has several benefits including maximizing your team’s time. It doesn’t matter what industry you are in, as a business you must invest in monitoring your online reviews. Whether you work with an agency or handle this in-house, handling your digital reputation is critical to succeeding online.
When you partner with Strise, you are optimizing your team’s time, allowing them to concentrate on improving processes. This means they can concentrate on high-priority tasks and they can skip the training that would come with learning how to manage online reviews.
When you work with Strise you get an experienced partner to handle the various details and nuances with online reviews. We utilize our expertise to help you earn more reviews from happy customers, in addition to giving authentic and constructive feedback for your business.
To be successful in today’s digital world, having an online presence is a necessity. It doesn’t matter if you have a physical brick and mortar business, e-commerce store, or remote business, your customers are searching the internet to research, find and compare your business to your competitors. Over 80% of your customers say they will start their search for a product or service online.
Creating and maintaining your digital presence while growing your digital brand is critical to your business’s success. This is why we have seen an increase in companies investing in search engine optimization (SEO) for their business. You might ask, what is SEO? SEO is a variety of strategies that will improve your business’s website search rankings for organic search results. This is a fancy way of saying show up on page 1 of Google search.
When you are on your phone or computer and you start searching for something, this could be a restaurant to visit or if the new Samsung Galaxy phone is on sale, you are given a list of paid and organic search results. Now you can invest in paid search or pay-per-click (PPC) ads, but having a strong SEO strategy in place is essential to your business’s growth.
When you earn a spot on page 1 of search results, you’re getting your business in front of your customers faster than your competition. This means search engines are prioritizing your website to your potential customers. Having this kind of positioning gives your business a ton of value, this is because 70 percent of users do not go past the first page for search results. The biggest difference between organic and PPC is that with organic you are not paying to show up on the first page.
Now we are not saying that there is no value in PPC, actually quite the opposite, in fact, PPC and SEO work together in harmony for any digital marketing strategy.
Getting back to how online reviews impact SEO. Your online reviews can improve the SEO strategy for your business. Since Google relies on more than 200 ranking factors for organic search results, for local SEO Google prioritizes reviews. These are heavily influenced by a location of a user and the number of reviews you have.
When you are a local business, it’s imperative that your business and your website earn a top spot on search engine results. This is because the conversion rate for local searches is almost 100%, this means more visits, more purchases, more appointments, more revenue, and more customers.
Over 80% of users rely on social media when getting advice about a product or service. This is surprising since a little less than 30% of businesses use social media in their marketing and business strategies. This means that there are a lot of businesses, like your competition who are missing out on the benefits of social media.
There are a few perks that come with having a strong social media presence, some of them include.
Here at Strise, our team of social media experts will maximize the benefits of each campaign we work on for your company. We integrate them seamlessly with our online review services in order to optimize all digital campaigns. When we receive a testimonial from one of your customers, we get them to share that experience on not only your google my business and website, but also on your social media channel like Facebook.
The more reviews your business gets from happy clients, the quicker you build trust with your potential customers. And that is a large pool of customers since there are over 2 billion users on social media. This is especially true with products since customers are 10 times more likely to trust a review of a product over the product’s description.
Brand awareness is important for your business and is a great reason to invest in online review services.
In today’s digital world, its become very difficult to build brand awareness, and having brand awareness is essential if you want to become an industry leader in NPS. The key is to make sure that the brand awareness you do earn is positive since having a negative brand awareness will set your business back behind all your competition.
Using our online review services, we help your business grow its brand online. We connect with your past and current customers to get them to leave your business a positive review across multiple channels. These channels include your website, Yelp, Google my business, and social media channels.
By doing this your potential customers that go to your website, social media pages, or google page will see a business that keeps its promise for high-quality service or high-quality products. They will also see that you are responding and engaging with your customers which helps build trust with your potential customers.
The results of doing this will be a better brand online and an increase in leads and paying customers.
Increasing your sales and revenue is a huge motivator for businesses to utilize Strise’s online review services. Online review services can also improve the quality of leads you get from your digital strategy. This will optimize your team’s time when it comes to working with your potential customers.
How can our online review services increase your revenue?
Strise will reach out to your previous customers who have given you their emails. This will allow us to get your business testimonials utilizing email, phone, text, and chat. We then use these testimonials across your website to build trust with your potential new customers.
Not only do we reach out for testimonials but we allow your clients to share those testimonials on your social media pages. By doing this we improve your social media pages, social media strategy, and social media conversions.
Our team will also send the feedback we get from your customers to your team. We will let you know what your customers like and dislike along with what you can do to improve services. This will allow your team to take a proactive approach and make improvements where necessary. This will lead to more testimonials, which will impact your future customer’s buying decisions.
Even when your company is earning a top spot for organic search rankings for SEO, it is still likely that your potential customers are comparing you to your competition. When you bring in a large number of good testimonials, you can move past your competition to generate more customers, sales, and have an increase in revenue.
Your business cannot underestimate reviews, reviews have a direct impact on increasing your revenue. Your online reviews are significant for your potential customer and influence their purchasing decisions. 94 percent of customers say they will only work with a company with 4 or more stars, while only 57 percent say they will work with a company with 3 stars or less. To make this even better, customers tend to spend over 30 percent more at businesses with amazing reviews.
When you invest in online review services, you are investing in your company. When you use online review services you get valuable insights that you can use to improve your company and stand above your competition.
When you get feedback from your customers, this will help shed light on your business pain points that you might not have been aware of. This can also help you learn about the perks your competition might offer as well, which will help you evolve your services and give you an advantage in your unique selling points for your business.
For example, if you are a roofing company, you might hear that your customers wish they could request an appointment online or request a quote online by picking their shingles and other options. Now the implementation of these might take a while but you could use email marketing to share with your customers that you’re working on this. Doing this will help your customers see that your business listens to the feedback of your customers and takes action.
Strise takes additional measures to understand your clients, so on top of getting reviews and feedback, we use SMCloud to ask your customers how likely they are to recommend your company to a friend or family. Depending on their answer we will generate a personalized feedback form to get them to rate your company.
If your customers are not likely to recommend your business, we reach out to find out exactly what went wrong and how your business could fix the issue for that customer. This will give you actionable data from your customers that could help evolve your business to the future.
Here at Strise, we offer end-to-end online review services. We use SMCloud which includes integrated online management software with our state-of-the-art proprietary and industry-leading return on investment marketing automation software.
Using this approach it’s easy for you to check in on your online reviews. If you’re a client that takes advantage of our other digital marketing services, such as SEO, PPC, Content Marketing, or website design, you can also view the revenue these services have created in SMCloud.
How do our online review services work? Learn more below:
Here at Strise, we are passionate about creating custom services for our clients. This is why we take our time to learn your business, industry, and your goals. This extra step helps us deliver a strategy that will drive results and generate revenue.
We create personalized email surveys using our account-based marketing automation platform SMCloud. We create the surveys using your company name and logo and build the surveys to adapt to different responses. This will allow separate sets of questions for positive and negative reviews.
Our online review experts develop a delivery schedule for your email surveys. We will send emails over a period that way there is no risk of spam for your business. An example would be if you had an email list of 500 customers we would spread out the surveys over 45 days.
As we are getting the responses back from your customers, you will get notifications so you can log into SMCloud and view them. Your users have the option to share their experiences on social media as well, so you will also see them on your social media pages where you can respond and view what your customers are saying.
Here at Strise, we are passionate about creating custom services for our clients. This is why we take our time to learn your business, industry, and your goals. This extra step helps us deliver a strategy that will drive results and generate revenue.
We create personalized email surveys using our account-based marketing automation platform SMCloud. We create the surveys using your company name and logo and build the surveys to adapt to different responses. This will allow separate sets of questions for positive and negative reviews.
Our online review experts develop a delivery schedule for your email surveys. We will send emails over a period that way there is no risk of spam for your business. An example would be if you had an email list of 500 customers we would spread out the surveys over 45 days.
As we are getting the responses back from your customers, you will get notifications so you can log into SMCloud and view them. Your users have the option to share their experiences on social media as well, so you will also see them on your social media pages where you can respond and view what your customers are saying.
One of the most popular questions we get for our online review services is “what happens if a user leaves a negative review?” We completely understand the worry behind that which is why we only invite users to leave a review if they have had a positive experience. If they choose negative reviews, they will be sent to your team to reach out to them and figure out why they are having a bad experience with your business.
In SMCloud you can read through all the negative reviews and communicate with the customers to solve the problem. This will help your business identify weak areas and find areas of improvement. This will result in your business becoming stronger and more competitive in your industry.
Responding to reviews takes finesse, if you see that your customers are upset or frustrated with your company or services they might turn to online reviews to bash your company. On the other side of that coin, they could go and tell everyone they know about the amazing service you provided by leaving great reviews.
When going through reviews, use these tips to keep your customers happy.
[ 01 ]
The one thing you have to remember is that your customers are not expecting you to be perfect. If someone posts a negative review, then you want to take the time to respond positively. When people see that you are taking the time to turn a bad situation into a positive one, they are more likely to turn into customers.
[ 02 ]
When a customer leaves a negative review about your product or service, they want you to look for a way to make it right. For example, if your a nail salon and someone writes a bad review of your service, apologize for the bad experience and give them a free set of nails.
This will help build trust and show the people who are looking at your reviews that you truly care about your customers and finding solutions to their problems.
[ 03 ]
When your customers take the time to leave a review of your company, you want to make sure you are responding. It doesn’t matter if the review is positive or negative, when you leave a reply it will show that your company cares about its customer service.
You want to try and make sure you are replying to every review. This process can be automated when you invest in services like Strise’s online review services. This will alert you when new reviews are posted which will help you manage your time and reply to all reviews.
If you want a trustworthy online review services company, then welcome to Strise.
We are a leading choice for businesses that want an online review services company. We understand all the aspects of the process and understand the importance of it when it comes to growing your business.
Strise uses a results-driven strategy for all of our digital marketing services. This has helped Strise generate over 15 million in new revenue for our clients. We have done this for Restaurants, Beauty and spa, Legal, Medical and healthcare, real estate, and home service industries across the US.
Take a look at our testimonials and case studies, and you will see that Strise delivers results. This is why we have over a 90% retention rate, we truly care about your success and it shows.
We believe that you should get a personalized experience here at Strise.
This is why we give all of our clients a dedicated account executive, this way you have a single point of contact you can reach out to anytime you have questions.
Our online review services will help manage and respond to reviews to attract new customers and keep current customers coming back. If you don’t have an online review strategy in place then your digital reputation could be suffering. Contact us today to see the benefits of our online review services to your bottom line.
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