The digital marketing industry is constantly changing and evolving, meaning that it can be hard for a small business to stay on top of the
More User Interaction
Research shows that customers are 10 times more likely to interact with videos than blocks of text on your website.
By adding videos to your website will encourage people to spend more time interacting with your content. The more time they spend on your site, the more they are going to learn about your business, this means they will be more likely to contact you in order to find out more about your products or services.
More Time on Site
When your visitors spend more time on your website, it signals to search engines that you are providing valuable information which means they will rank your site higher in search results.
In addition to engaging your visitors, adding custom videos to your site will make it 53 times more likely that your website will rank on the first page of Google results.
Video has a huge impact on your conversions too. This includes videos on landing pages, it can boost your conversion rates by up to 80 percent.
If your landing page typically converts 30 customers each month, adding a video to the page can almost double your conversions, earning you 20 additional conversions.