

8 Digital Marketing Trends For Small Businesses In 2022
The digital marketing industry is constantly changing and evolving, meaning that it can be hard for a small business to stay on top of the
Strise is a leading agency that specializes in driving business growth through PPC Services. It doesn’t matter if you are looking to increase your conversions, generate traffic to your website, or both, our tech-enabled PPC AD Services can help you reach your business goals.
Pay per click or PPC is one of the best ways to reach your most qualified customers. PPC allows you to reach them while they are already looking for services like yours, this gives you a huge advantage over your competitors.
Strise delivers custom PPC AD campaigns that help you increase not only your conversions but also your revenue for your business.
Learn more about our PPC Services and see exactly how our paid ads can drive results for your business. If you are ready to get started with paid ads, contact us online to chat with one of our PPC experts to talk about how you can increase your revenue with PPC ads.
When you decide to work with Strise for your PPC services, you are getting a high converting and high-quality campaign that includes developing, managing, and improving your PPC strategy. The other perk is you get to partner with Strise that has generated thousands of leads and millions of dollars for our clients utilizing pay-per-click ads.
Here are some of the key things we include with our PPC services.
The way we create your PPC AD campaigns allows you to get the most out of every ad. This is done by paying attention to all the little details as well as analyzing all the data.
We create custom PPC campaigns for all of our clients ranging from small-sized businesses to large enterprises. This allows us to match our campaigns to the goals you have for your marketing ads.
Every campaign that Strise manages, we utilize the latest in PPC technology to target your high qualified audiences. We utilize Google’s massive PPC network, Text ad remarketing, and banner remarketing to get previous visitors to come back and purchase your product or service. We also utilize Google’s customer match and audience match to reach your target audience, and your competitor’s audience to maximize the conversions and ROI you receive on every campaign.
When working with Strise we also grant you access to our proprietary software SMCCloud, which utilizes next-generation marketing automation, competitor analysis, campaign development, customer management, brand growth, and so much more.
With our campaigns, we offer extras that other agencies don’t, these extras help us fine-tune your campaign even more and monitor it down the fine details.
Here at Strise, we are experts in what we do. We have worked with a ton of clients on their PPC campaigns and have driven amazing results for their companies. Don’t believe us check out our testimonials.
Here are a few more reasons why Strise is one of the best options when you’re looking to hire a PPC agency.
Transparent pricing is the start of building a strong relationship with our customers.
We want you to know right from the beginning of our services would be a good fit for your business based on costs and we want you to see what we include with our plans.
We understand that every business is different and unique. This means that every business has its own set of needs and challenges.
This means that we create custom campaigns for each of our clients. We tailor the campaigns to the needs and goals that you are most interested in.
When you become a part of the Strise family we share your pain and your success. We understand that in some cases our services can make or break a business and we don’t take that lightly.
To drive the best results for your business we turn your goals into our own. We then ensure we do everything possible to make sure that your campaign goes above your expectations.
When you succeed we succeed.
There is a saying that everyone has heard before, time is money. So if you are looking for one of the best PPC companies around that will manage your campaign for you, Strise can help. We do not only write your ad copy, but we stick with you through every step of the PPC process to make sure everything goes smoothly.
You get a dedicated campaign manager that will listen and answer any questions you have, get your goals, develop a strategy, and keep you updated with the success of your campaign.
We develop not only your campaign but your entire PPC strategy, we do advanced keyword research, we do industry analysis to make sure we are targeting the correct people.
We make sure to handle all the copywriting and any graphics that will be needed for your campaign, we test the performance and continuously develop and tweak the ads to maximize performance and ROI.
Data and analytics are important to any PPC campaign. This is why we analyze the results of your ads to make sure we are driving as many conversions and traffic as possible.
We provide analytics for your campaigns, A/B test your landing pages, and ensure your keywords are producing results.
We keep you updated every step of the way on how your campaign is performing and even give educated suggestions on how to continue.
PPC is a strong marketing method, and because of that, there are a ton of reasons you should adopt a PPC campaign for your business. PPC is an effective strategy for increasing traffic to your website, but it’s a cost effect, hyper-targeted, and delivers quick results.
Not convinced yet? ok, let’s dive a bit deeper.
Pay-per-click advertising is one of the most cost-effective ways to advertise your business.
How? well I’m glad you asked.
With traditional marketing channels like television, billboards, or newspapers, you pay for the space that your ad occupies. The worst thing about this is that you will have to pay an arm and a leg for a 4 inch square in a local magazine or newspaper and billboards can cost over $9,000 per month!
This is where digital marketing and PPC come into play, PPC uses the same method of a magazine or newspaper, except that your ad is showing up on search engines. This feature puts the thoughts in people’s minds that you have to pay for that space in search engine results, but the truth is you DONT!
The best thing about PPC is that you’re not paying for space, you are only paying if someone clicks on your ad.
Because of this feature, PPC is very reasonable. This means you are only paying when someone is serious about purchasing your product or service. This means that when they click on your ad they are serious and normally ready to buy. The truth is that PPC visitors are 50% more likely to purchase than people who go to your site organically.
Perk number 2 is just as good as number 1 for reasons to use PPC. This is how fast you can get results is amazing!
Since your ads start to show as soon as you make bids on keywords that have a high-quality score, it’s very possible that you could see an increase in website traffic and leads in your first week of running ads.
Even with long-term strategies like SEO or Email marketing, it can take a few months to see the benefits-though these benefits are amazing and worth the wait.
With that being said, if you’re looking for a strategy that will deliver fast results, then PPC is for you. You just have to make sure that you are auditing your PPC campaigns a few times a month to make sure it is working properly.
Perk number 2 is just as good as number 1 for reasons to use PPC. This is how fast you can get results is amazing!
Since your ads start to show as soon as you make bids on keywords that have a high-quality score, it’s very possible that you could see an increase in website traffic and leads in your first week of running ads.
Even with long-term strategies like SEO or Email marketing, it can take a few months to see the benefits-though these benefits are amazing and worth the wait.
With that being said, if you’re looking for a strategy that will deliver fast results, then PPC is for you. You just have to make sure that you are auditing your PPC campaigns a few times a month to make sure it is working properly.
The 4th benefit of using PPC ads is that you can hyper-target the ads.
Targeting is very important to reach your most qualified customers. The great thing about PPC is that it is one of the most highly targeted strategies available.
This gives you the ability to target your audience with specific content that is most valuable to them.
Here are some Google Ads Targeting Options:
Demographics
In-Market
Custom Intent
Similar Audiences
Remarketing
Content Keywords
Here are some ways Google Ads allows you to reach your audience.
This is one of the best ways to reach your target audience. The demographic audience targeting allows you to show ads based on the user’s location, gender, and even the type of device they use.
This type of targeting is one of the most effective ways to target your customers. This is because it allows you to reach potential customers that are already looking for your product or service. This gives you a huge advantage over your competition since your ads will show up to customers who are already interested in your products or services. These ads can be shown to users that have purchased something from your website in the past or have an interest in what you are selling.
When setting up a custom intent audience in Google ads, you choose words, phrases, and keywords that relate to those who are looking to purchase or book an appointment on your website. This is awesome because you can also add website URLs, YouTube Content URLs, and more to fine-tune your targeting for your PPC ads even further.
Remarketing is one of the most beneficial PPC strategies out today. Remarketing gives you the ability to reshow your ads to users who have clicked on your ads in the past. Remarketing ads are a necessity because they keep your business, products, and services at the top of your potential customer’s minds, especially those who were close to purchasing with you in the past.
To take your PPC up to the next level, you can also target similar audiences. These are used with your remarketing campaign. An example would be, if you were targeting women who are 35 years of age, looking to purchase a Chanel bag. Regardless if they have searched for Chanel in the past you could target 35-year-old women in general. Similar interests and demographics trigger the ad when you target similar audiences.
Having the ability to target specific keywords within the content of your ad helps your ad appear in front of the users who are searching for that keyword. The perfect thing about targeting with keywords is that you can change the keywords to reflect the season, holiday, event, etc. This allows you to target a specific demographic or search intent as well.
The use of PPC ads for your business can increase your revenue due to the increased traffic to your website, your conversions on your landing pages, and PPC management costs for your campaign.
The combination of these features allows you to quickly see huge revenue gains for your business.
The moment you win a bid for an ad in your industry, those ads go live, this means they can be shown to users who are searching for that keyword you chose to target.
The use of PPC ads means that you are on top of the results page for search engines, which helps you get more website traffic.
On average 52% of clicks go to the top three paid ads that show up on a search engine. This means that ad clicks account for over half the clicks that are made on the first page of results.
Running a PPC campaign is an ongoing process, for this type of advertising you can’t just set and forget. PPC campaign sneed constant adjustments in order to get the type of results you want.
If you are a business owner that concentrates on finances, inventory, payroll, and managing your business, chances are you will not have time to run and keep up with a PPC campaign.
This is where PPC agencies come into play, hiring a PPC agency to manage your campaign is one of the smartest business moves you can make since having enough time to dedicate and nurture your campaigns.
Here are a few benefits to having a PPC agency handle your campaigns for you.
Are you an expert in all things PPC? Chances are the answer to that question is No. If you have never worked or studied PPC before there is a lot to learn if you want your campaign to be successful. It’s very important to become an expert in PPC, from how it works, optimization, different strategies, how to test, and so much more.
If you have never worked with or studied PPC before, trying to do so will be a difficult feat to accomplish especially while trying to run your business.
If you can’t do it on your own another option you have is to train someone on your team to become an expert in all things PPC, but this isn’t the best option either if you don’t want to make that employee a full-time PPC expert.
When you work with and partner with a PPC agency, you avoid having to learn or train an employee on how to become a PPC expert, because we are the experts.
Saving your time & money
When you partner with a PPC agency like Strise, it will save you tons of time and money.
This is because becoming an expert takes time, and if you want one of your employees to do so, it’s going to eat up a ton of time, money, and resources. Not to mention you have to constantly monitor your PPC campaigns and if you don’t, chances are your not going to see the results you want.
Checking in on a campaign daily, while running a business, while training an employee is difficult, so instead of making things harder, you could hire an agency like Strise to do it for you and save your time and money.
When you’re looking to create PPC ads, target specific keywords, target a specific demographic, and create a remarketing campaign, an agency will understand exactly what you’re asking.
They will be able to provide you with exactly what you’re looking for in a PPC campaign, and they will ensure the results you’re looking for.
The employees at a PPC agency are experts in their field, if they weren’t they wouldn’t be working for a PPC agency.
These employees have spent years of their lives training and mastering their craft, and they truly understand and know the insides and out of a PPC campaign.
When it comes to having a strategy that will easily improve the success of your business, why risk throwing away money? Hire an expert to handle your campaigns for you!
Do you have other questions about PPC, if so check out our FAQ Below!
Pay-Per-Click is also known as PPC, is an advertising strategy where you only pay when someone clicks on your ads. PPC ads can be displayed on websites, search engines, and social media networks.
With PPC AD Services, you receive professional management of your PPC campaigns and strategy for a designated fee. This includes strategy development, bid management, ad copy, and other services.
Deliverables for PPC depend on the agency, as well as your selected plan. In most cases, PPC services will include Google and Bing advertising, as well as keyword targeting, bid management, and reporting on your metrics and goals.
Small to midsized businesses will spend up to $10,000 a month on PPC, while larger businesses can spend up to $60,000. Here at Strise our PPC Services start at $500 per month and go up to $2000 per month
If you want to have a PPC campaign that can deliver real results and drive up to a 10x ROI, then contact Strise today.
We have generated over 250 thousand leads for our clients and over 15 million in new revenue. We know how to generate results for your business.
Strise is a Managed Digital Marketing Provider, which means we are a full-service digital marketing agency. This means we offer a lot more than just PPC. Learn more about our other services below.
Utilizing Facebook advertising you can reach more than 1 billion people, utilize the world’s biggest social media network to help you gain new customers.
Instagram advertising is a great way to build brand awareness and drive customer engagement by using a competitive ad campaign. Instagram gets your users to interact with your brand and purchase your products or services.
YouTube gives you access to over a third of the internet. Use YouTube advertising with ad management services to create text and video-based ads that drive leads and revenue.
LinkedIn is the best social media platform for generating B2B leads. With LinkedIn ads, you can target and capture valuable leads with personalized ads for your target audience.
Sell more items and drive more traffic to your E-commerce store with social media advertising.
We post our pricing because we are a PPC advertising agency that believes in transparency. Our reasonable pricing and services give us the ability to help small to large businesses alike to reach their goals.
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