Strise's Digital Marketing for Restaurants
In 2021 marketing for Restaurants has moved into a 100% digital scene. First, it was credit cards. Then there was online ordering. Then it was mobile tablets as cash registers. Next came loyalty apps. Now we have tap to pay machines. What’s next? If you want to stay in a great restaurant with full tables, you need to make your presence known to the public, and the best way to do that is through digital marketing.
Digital Marketing Services for Eat In and Take Out Restaurants
Restaurant Digital Marketing – How Can You Compete?
Social Media Marketing
We offer full-service social media marketing services. Our agency will help your business attract more customers and get them to walk through your doors by developing a strong social media presence. We use visually engaging content to increase follower growth and daily interaction. We promote new menu items, featured drinks, events, chefs, and other unique restaurant highlights.
Content Marketing
Our content creation team will help you produce quality content that teaches your customers more about your business. You source your food from favorite recipes, nutrition, and more. You can virtually invite customers into your kitchen for behind the scenes clips and professional tips from your chefs.
PPC & Google Ads
We run pay-per-click search ads that describe the atmosphere of your restaurant, the menu selection you offer, your location, hours, and contact information for people searching for a place to grab a drink or bite to eat near them. And for those customers who have considered your restaurant but maybe haven’t dined yet, we retarget them with mouth-watering pictures of what your restaurant has to offer.
Website Design
Your website often is the first interaction customers have with your restaurant, whether it be just browsing the menu or placing an online order for delivery. You want your menu items accurately depicted with beautiful, high-definition photos & bright colors – making customers’ mouths water and urging them to dine.
Email Marketing
There is no better way to reach potential, current, and past diners than the way they want to be contacted: email! Not only do your customers prefer this method of communication, but you can easily keep them informed on your seasonal menus and weekend specials through a personalized approach. From custom newsletters to triggered automatons, we do it all. Your restaurant will never be more connected with your customers.
Search Engine Optimization (SEO)
95% of the time, customers turn to Google whenever they are looking for a place to eat near them. Be the restaurant that shows up first and grabs their attention. With SEO, your restaurant can rank at the top of local searches and be the first restaurant to quench a thirst or curb a craving.
Restaurant Marketing in 2021
In the last year, restaurants have seen an 83% growth in online ordering. Most of these orders were 32% larger in size than your typical walk-in or call-in orders. Your customers love the ability to customize almost every piece of their order.
Other than ordering online, the data you can gather from digital marketing is invaluable. Through digital marketing, you can learn the demographics, behaviors, and interests of your customers. Utilize this data with your area, and you have a robust digital marketing strategy. Your restaurant will be a tough one to beat.
Digital Marketing for the Restaurant Industry
Digital marketing gives you the tools and the opportunity to start winning the loyalty game among customers. You can create a loyal customer that will return to your restaurant time and time again, “regulars,” if you will. Most people think the marketing for restaurants is just about getting customers in the door, but it is about so much more than that. It’s about keeping your customers returning to your restaurant by keeping them informed, offering discounts, and sharing your knowledge. Restaurant owners that we work with see the following benefits from our marketing efforts:
- Increase in foot traffic
- Increase in revenue from sales
- Greater check amounts
- Larger profit margins
- Improved branding
- Repeat customers and new customers
The ultimate benefit of digital marketing, but ironically the least measurable, is word of mouth marketing. When your business is booming, people talk, especially about great restaurants with even better food and service. And 90% of people believe the recommendations friends and peers give them. Marketing your restaurant digitally will help you be one of those restaurants they recommend.
Why Choose Strise?
We stay ahead of the times
The restaurant world changes as fast as consumer preferences change. To keep your business as a #1 restaurant in your community, we continuously stay informed on digital innovations and adjust your marketing strategy accordingly, keeping your competitors out of the kitchen!
We are HARDCORE Foodies
As a restaurant owner, you wouldn’t hire a chef without any cooking experience, so why would you hire an agency without any restaurant industry experience? You wouldn’t. We have several restaurant clients who have happily served more and more customers with our marketing experts’ help.
Our Proven Methods for Restaurants
We do what other marketing companies aren’t willing to do for you. We incorporate the elements below into your marketing strategy to ensure you’re always performing at your best.
- Research Your Competitors- If you’re going to be the best, you have to know whom you need to beat. We do a full competitor analysis and determine everything you have to do to be number 1.
- Over-Communicate- You will always hear from us; we want to make sure you stay up to date with everything. We schedule bi-weekly or monthly calls with you, so you are always up to date on progression.
- Stay Trendy- We stay informed on the restaurant industry’s latest always to put the best marketing campaigns out. We will always suggest new elements that will help your campaign.
How We Deliver Success
Create a Strategy
Your digital marketing strategy is not much different from your menu. You use a menu to help inform customers and guide them on what they want to eat and drink. A digital marketing strategy lays out precisely what it will take to tell potential customers about your business.
ADs, Content, Promotions, & Giveaways
We create content that will promote your restaurant’s events through social media platforms that are best for your restaurant. All content is made with the focus of capturing customer attention and filling seats in your restaurant.
Monitoring & Analytics
Your restaurant requires just as much attention online as it does offline. Your customers are posting comments and asking questions. They need you to be interactive and respond. We give them just that within 24 hours with our daily monitoring. We also perform reputation management on social media and other various platforms like Google.
Engagement
You have to keep engaged with your customers to build life long value. We consistently post and engage with consumers daily on social media platforms. This helps form a connection with customers that keeps them loyal to your restaurant.
Lets Sell More Food And Fill Your Seats
It’s no secret that competition in the restaurant industry is tough. The name of the game is becoming even more difficult as technology innovations continue. That’s why with the help of a full-service digital marketing agency like ours is a necessity. Stop seeing numbers fall and start seeing them rise.
We approach all of our digital marketing services with a customer focus strategy to get paying customers through your restaurant doors. Whether you have a small local coffee shop, own a chain of franchises, operate a sports bar, or host fine dining evenings, we have a package of services that will help your restaurant’s orders multiply.