If your business is not growing, it’s dying. Growth marketing has been the key to success for many of today’s top companies. In this article, we will discuss all the different techniques you can implement in order to grow your company and increase revenue. We’ll cover topics like content marketing, inbound marketing, lead nurturing, conversion optimization, and more!
If you’re just now getting started with growth marketing, or need to brush up on some of the basics here are a few resources that I’d recommend:
The Beginner’s Guide to Growth Marketing
Growth Hacking: A How-To Guide for Startups
30 Types of Content That Can Help Grow Your Business
50 Inbound Marketing Tactics That Are Proven to Work
Now that we’ve covered the basics, let’s dive into some specific techniques you can use to grow your business.
Content Marketing
One of the most popular and effective growth marketing techniques is content marketing. Content marketing involves creating valuable content that attracts and engages your target audience. This could be anything from blog posts, videos, infographics, eBooks, etc. The key is to produce high-quality content that people will actually want to read or watch. Once you have a solid content strategy in place, you’ll want to make sure you’re promoting it. This could be through social media channels like Facebook and Twitter or search engine optimization (SEO) techniques such as optimizing your blog titles for keywords that are related to your business.
Inbound Marketing
Another popular strategy is inbound marketing which involves attracting customers by offering them helpful resources – whether this is a free eBook or an informative webinar. In order for inbound marketing to work well, though, the content has to provide value so users will view it favorably when they share it with their networks on platforms like LinkedIn and Facebook. Here’s how HubSpot explains what makes great inbound marketing: “The best forms of content offer relevant information about solving customer problems while demonstrating your brand’s personality and expertise in the process. Also, these forms of content can be created at a much lower cost than traditional types – for example, webinars don’t require huge budgets or teams to produce.”
Conversion Optimization
Once you’ve gotten some quality traffic coming to your website from various sources (SEO, social media), it’s important that they convert into leads/sales if possible. Conversion optimization is all about increasing conversions on any particular page by testing out different variables such as headlines, imagery, bullet points, etc. If you’re looking for a place to get started with conversion optimization check out this article. Another great resource is Unbounce, which has tons of resources related specifically to optimizing landing pages for conversions.
Lead Nurturing
Once you’ve generated a lead, it’s important to continue nurturing that relationship over time until they’re ready to buy. This is where lead nurturing comes in – it’s the process of providing relevant and helpful content to leads in order for them to move further down the sales funnel. HubSpot has a great guide on how to create a lead nurturing campaign. Some things you’ll want to consider include: what type of content (blog posts, eBooks, videos), frequency of contact, and the length of the sales cycle.
You can implement many different growth marketing techniques to help your business grow and increase revenue. If you would like more information on these topics, contact us today! We’re ready to partner with you in order to create a successful growth strategy that will work for your company.
