8 Digital Marketing Trends For Small Businesses In 2022
The digital marketing industry is constantly changing and evolving, meaning that it can be hard for a small business to stay on top of the
Strise is a leader in the Website design industry, we create innovative and effective websites that capture your brand, improve your conversion rates, and increase your revenue to grow your business and achieve your goals.
In today’s digital world, your website is the first interaction consumers will have with your business.
That’s why about 95 percent of a visitors first impression relates to your websites design. It’s also why website design services can have an huge impact on your company’s revenue growth.
This is why more and more companies are reevaluating their website’s design and partnering with Strise.
With a team of expert website developers and designers, we’re confident we can design a custom website that drives sales for your unique business.
When you invest in our website design services, you’re getting a website that’s:
We maximize the results of your new website design, and improve your digital marketing strategy, by making sure your website follows best practices for search engine optimization (SEO). SEO is an umbrella of techniques that enhance your website’s ranking for relevant search results.
When you have a higher ranking in search results it means you will have higher visibility among users in your target audience. With better visibility for search results, your website will earn more clicks and traffic from high-value visitors. This means more store visits, online purchases, quote requests, and more.
With our website design services, our designers will create every page of your website.
It doesn’t matter if you’re an ecommerce store, brick-and-mortar business, or a service provider, we will create the web pages that your company needs to reach, inform, and convert your target audience.
And because we are a full-service digital marketing agency, we can also offer content marketing services to enhance your strategy.
Our web design has three tiers for the number of website pages:
What if you need a lot more than 75 pages?
Just contact us online or submit a proposal request for an exact quote. Our experienced website designers will give you a customized plan and quote for the pages your site needs, it doesn’t matter if it’s 300 pages we have your back.
It’s critical to your digital strategy that your website captures your brand, which is why our website design services include unlimited style options.
Some examples of website styles include:
We don’t limit you to these six options, though, as nobody wants a cookie-cutter templated website.
We want you to share your style preferences when requesting a proposal online or chatting with our team. Your dedicated account manager will also spend time to learn your business, goals, and vision. That allows us to create a custom, one-of-a-kind website.
For maximum effectiveness, we offer website copywriting with our website design services. We have an experienced and specialized team of copywriters. With their expertise in technical and non-technical industries, we can create compelling copy that engages and converts website visitors.
We offer three website copywriting tiers, which include:
If you need more than 40 pages, we can customize your quote and design plan to that specific number.
As a part of our website copywriting services, we optimize your website copy for SEO. What does that mean? Our digital marketing experts research high-value, relevant keywords for your business, industry, and web pages, then our copywriters use those keywords to optimize your web pages.
When consumers use those keywords in their searches, your website appears near the top of search results. That’s a huge perk since over 75 percent of users don’t go past the first page of search results. Actually, more than 30 percent of all search traffic goes to the first search result.
Our website design services create all of our websites with a responsive design. This is because a responsive design supports mobile users, which includes customers using their tablet or smartphone to browse the web.
Since more than 70 percent of the Internet’s traffic coming from mobile users, it’s critical to provide support for users on the go. It’s also very important for SEO, as Google follows a mobile-first index, meaning it crawls and views websites from the perspective of a mobile user, not a desktop user.
If your website doesn’t support mobile users, Google will see that and will lower your rankings in search results. That can lower your ranking and will push your site to page two of search results and away from your target audience.
With our mobile responsive designs, we stop that from happening to your business.
Many business websites feature some form of a database, such as for processing payments. We provide full support for database integration, to make sure your site is working and has all the tools for your business to succeed.
Included with our database integration services, our team of website developers will work with your company one-on-one, this ensures that we develop and launch the exact database your company needs and wants.
Don’t know what kind of database integration you need? Talk with our website design experts. They can provide a recommendation to ensure you receive what your business needs.
For e-commerce businesses, we also have e-commerce functionality deliverables. Similar to our database integration service we can help to make sure your store is functioning at full capacity.
If you don’t understand the value of professional website design services, there are several things to consider. For example, you can increase your conversion rates, competitiveness, and search rankings. All these results will have a direct and positive impact on your profits, market share, and growth.
Here are some more benefits of our website design services:
Your conversion rate can change from a shopper purchasing a product to a user signing up for an email newsletter. This is unique to your business and your goals. No matter what your conversion goal, website design services can help.
You might be asking yourself, Why?
This is because most conversions relate to or include an online interaction. For example, maybe you want to get more in-store visits using local SEO. Factually about 80 percent of local searches will likely have users interacting with your website.
If you have an outdated website with poor usability, it’s impacting the first impression of your visitors. This first impression shapes their opinion of your company and their decision when it comes to visiting your location, purchasing your product, or joining your email newsletter.
When you have a user-friendly website that’s intuitive, modern, and responsive you will create a positive first impression with your visitors. This makes users more likely to convert, whether by visiting your store the next day, calling for a quote, or subscribing to your email newsletter.
A website’s user experience offers a huge return on investment (ROI) for businesses — $100 for every $1 invested, on average. On the other side of that coin, It can also deliver a tremendous blow to companies that ignore UX testing, as about 90 percent of users will shop with your competition after a poor user experience.
When you use Strise’s website design services, your business will provide users with the best experience. For example, we will improve the usability and readability of your website, it doesn’t matter if it’s on mobile, tablet, or desktop. This makes it easy for your visitors to find the information they need and take action.
That action can include visiting your store, purchasing your product, and more.
It doesn’t matter what industry you’re in, you have a direct competitor and it’s essential for your company to have a competitive edge. Now you might have a better product and experience, but these unique selling points can become lost in an outdated, unusable website.
With our website design services, you ensure that your company maximizes its first impression with visitors. You also make sure that your business stands apart from the competition in your industry. This will show that your product or service is the best.
It doesn’t matter if they are on their tablet, smartphone, or desktop, users rely on search engines to find what they’re looking for, from services to products. This is why Google processes more than two trillion searches a year, and why 80 percent of users use search engines when they need something.
If your website isn’t ranking on the first page of search results, it’s going to be hard for your company to connect with those consumers. This is why SEO is a critical part of website marketing, your website has to rank in order to drive conversions, sales, and subscribers.
When you have a competitive SEO strategy and a professionally designed website, you can ensure your website will rank for keywords or search terms relevant to your business. Plus, you guarantee your website provides the best user experience possible.
For example, if you provide roofing services in Chicago, Illinois, you may want to rank for the keyword, “roof replacement Chicago,” or, “new roof Chicago.” Depending on your strategy, you would probably create a webpage optimized for this keyword.
With our design strategies and optimization tactics, it’s highly likely your webpage would rank on the first page of search results. This allows your company to reach high-value visitors in your target audience, transforming them from leads to customers.
With digital marketing, your website is your foundation. It’s where you send users, whether from search results, social media, or another source. As a result, it’s crucial to maintain an optimized and up-to-date website that will support your digital marketing strategies.
With a robust website, your business will improve the results of its other digital marketing strategies. For example, if you use email marketing, our website design services can increase the number of subscribers earned through your website’s sign-up forms by upgrading your website’s usability.
Another example is pay-per-click (PPC) advertising. With our website design and marketing expertise, we will create landing pages optimized for conversions for your PPC campaign. This will improve the results of your PPC campaign, maximizing your ROI.
Here at Strise, our website design services provide a full website design experience, which includes:
And, our website design services include a money-back guarantee.
The first step to gaining new customers is to have a gorgeous website.
The appearance of your website will tell your visitors more about your company than your words. Having a website that incorporates modern design elements, optimized images, and other multimedia is much better at converting visitors than a website that looks like it’s from 1999.
As a result, the appearance of your website plays a huge role in its success!
This includes having a mobile responsive design on your site.
Mobile responsive design is the technique of making your website re-size itself to fit on the screen of any device. So, it doesn’t matter if someone’s looking at your site through an iPhone or a 27-inch desktop monitor, they’ll still get a great, easy-to-use experience.
This experience is often referred to as user experience is the first step in getting a new customer. When your visitors see you have an attractive website, it’s easy to keep them on your site. But having a good-looking website is just the start. You also need clear navigation.
Navigation on your website lets your visitors find what they want.
Modern websites have simplified navigation that works on desktops and mobile devices. One of the most popular and effective navigation elements is the breadcrumb.
Breadcrumb navigation got its name because it links to every webpage a person views as they move through your website. When you use breadcrumb navigation, your website’s visitors can jump back to any page they’ve previously seen. So, if you’re an e-commerce site, you can let someone go from a product page to a category page with one click.
If you profit through lead generation, breadcrumbs allow your users to go from information pages to index pages, allowing them to read and learn more about the same topic.
Breadcrumbs are just the beginning, though. You can use mega menus like the one we have on our website. These menus feature big text, links to information centers, and additional links to specific topics.
With hundreds of other navigation styles available, there’s no right or wrong answer. It’s all about your style and brand when it comes to providing a stellar experience for your users.
Giving them a great user experience has another benefit, too. And that’s to hold their attention.
Once a visitor is on your site, it’s important that you keep their attention. The moment you lose it, your visitors going to leave your website, and you’ll miss out on a potential sale.
Attention is valuable because it keeps someone focused on your brand, products, and or services. So, in order to make a sale, you need someone’s attention on your website.
Keeping that in mind, different companies hold thier attention in different ways, including:
After you get their attention, give them a sense of direction on your page.
Direction is showing someone how they can proceed on your page — in most cases, this directs a user to scroll down your page. Vertical scrolling is the most common form of progression on websites because it’s simple, intuitive, and useful.
The catch is when you use vertical scrolling on a mobile responsive website.
While desktop users use a mouse or scrollbar to progress through your page, mobile visitors use their fingers. That means your mobile pages have to be easy for someone to tap, hold, and swipe so they can scroll just like your desktop users.
This design goes back to having a mobile responsive designed website.
Having a Mobile responsive design means that all your site visitors get the same great experience, but how they get that experience is entirely different. Your desktop site might use mega navigation in the header with lots of drop-down menus and big, eye-catching visuals.
But that’s too much for a mobile site.
Instead, mobile sites should have a hamburger menu, this is a navigation style that lets users tap a button, open a menu, and choose their next page from there. Hamburger menus get their name from their distinctive symbol. You may recognize it since it looks like a burger: ☰
With a hamburger menu, it’s easy for mobile users to navigate to any part of your website.
Action is the ultimate goal of earning any new visitor to your website. But your visitors are not going to take action if you don’t encourage them! This is why it’s so important to use a call-to-action (CTAs) at the end of every page on your site.
A CTA acts as instructions, you are telling your visitors what they should do next to get one step closer to becoming a customer. This might sound bossy, but studies prove that CTAs dramatically increase conversions in every online business model, from lead generation to charitable donations.
It doesn’t matter if you want to get someone to a contact page or have them make a purchase, it’s essential to include CTAs in your website design. This is why we develop compelling CTAs that support your digital marketing goals, from increasing email subscribers to product purchases.
Your CTAs can take any of the forms:
It does take time, revisions, and editing to make a performance-driven website, this is something the Strise website design team has perfected. We work with your best interests in mind, our website designers will create a website that fulfills these five laws of website design to make sure you succeed online.
We understand that every business is unique, this is why we offer custom Website design services. It doesn’t matter if you’re looking to market your business to sell a product or service, we can build a custom marketing strategy that will be tailored to your business.
So if you are ready to get a website that drives results and increases customer satisfaction the reach out today and let’s build your business together.
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